Most law firm websites have an identical problem. Their practice area pages explain the area of law rather than the client’s problem. As a result, when someone is searching at eleven at night, they find the definition of negligence rather than finding the answer to what happens next.
This is what a writer fixes. A writer begins from the intake calls. What people actually ask, the words they choose, are recorded and then used to form the structure of the page. Credential check is done with a public bar record and is not paraphrased from a decades-old brochure.
A firm site must include clarity around sequence. Your site should explain if you address the problem, what the process is, and costs. Rules change only when they apply and impact the answer to one of the three (and only then). A site that starts with statutory history has lost the user.
Model text is model text. Every competitor’s “personal injury” page practically says the same thing: “aggressive,” “fighting for you,” “win result or no fee.” A lot of phrases used in model text are actually restricted by state bar rules. Models have been known to fabricate bar admissions and awards.
We start from recordings and/or a short call, because that is where the real language is. The writer will then outline the site, and the pages will be drafted in the order that earns the firm work, and will be returned in a form that your attorneys will be able to directly edit.
Two reviews run here, and only one of them is ours. Editorially, we fact-check every claim about the firm against a source you supplied and run the draft through the detector suite. Professionally, your attorneys read for advertising rule compliance and accuracy about your own matters, and nothing publishes until they sign off.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical law-firm website content | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Attorney bio | 450 | $45 | $0.45 | $45.45 |
| Homepage copy | 700 | $70 | $0.70 | $70.70 |
| Practice-area page | 900 | $90 | $0.90 | $90.90 |
| Small-firm site set | 4,000 | $400 | $4 | $404 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
A named human writer with a background in this kind of work. No model drafts, outlines, edits or researches any part of it, and nothing is run through an AI humanizer. Every draft is checked against multiple detectors before it reaches you.
A named human writer with a background in this kind of work. No model drafts, outlines, edits or researches any part of it, and nothing is run through an AI humanizer. Every draft is checked against multiple detectors before it reaches you.
Included in your one intake call and access to the existing material, most of the drafting work can be done in the template. Attorneys read finished drafts as opposed to filling in blanks. Budget an hour of partner time for each practice area for review, as the accuracy call is theirs and we cannot make it for them.
No. Pages about a city where the firm does not have a physical presence come across as thin. Some State Bars treat using a virtual address as a misleading statement on where you practice. We will draft location pages for legitimate offices and a service-area page for the rest of the service areas.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Compliance copy can be either overly vague or overly confidently wrong. This example is neither. The guide describes the discretion allowed by the regulation and the test to be used in those cases. In cases where the regulation does not provide discretion, the language is void and unambiguous. Internal Audit had no feedback.
I review external copy for a regulated lender, and that usually means deleting at least half of it. This had qualifiers in the right spots and no made-up stats. I only had to mark 2 sentences. That is the least I’ve marked on any outside first draft.
One page was the brief, and one page is what was delivered, not one and a half pages in nine-point type. The cuts were the right cuts. Our methodology section went from four paragraphs to two sentences and lost nothing a prospect needs to see. The invoice was the quoted writing price plus the one percent fee, exactly as promised.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees