Personal brands start to fade around month three, not month one. The first set of posts has centered enough of an audience for somebody to have been paying attention. Then the author starts to change, or the posts begin to veer off-topic and the audience registrars that they are now reading a new author.
This is more of an administrative issue than a creative one. Your solution is to have a writer, a record of how you sound, and a short list of agreed upon positions.
Voice is indeed underestimated. It’s the words you choose not to use. It is the length of a sentence, usage of expletives, degree of hedging, and humor you enjoy. We collect these from transcripts and voice notes. We don’t depend on adjectives because no one has defined themselves in the phrase “approachable but authoritative.”
A model averages. Have it write in your voice and it will generate the modal voice of your platform, since that’s what it’s trained on, and there is no you in the training data. After a year, that average is the exact opposite of what a personal brand is for.
The first month is listening. During this time we record you talking about your work and create a voice document to highlight common phrases. Everything is written against this document, used for checking rules violations, and draft discord when the rule has been broken.
Recognition arrives when somebody reads a post with your name covered and knows it is yours. That takes a year of the same positions argued in different circumstances, which is why the program gets planned in quarters rather than in posts. The voice document is what makes it survivable when a writer is unavailable.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical personal-brand content | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Voice document plus six posts | 1,200 | $120 | $1.20 | $121.20 |
| Monthly set | 2,400 | $240 | $2.40 | $242.40 |
| Quarterly program | 6,000 | $600 | $6 | $606 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
The voice sample requires several examples and a position list to help you. Prior to publishing anything, you get the first two sets for comparison. This is a step down (and we say so) and it is not meant to be taken as a serious example of your work. Tone: formal, academic. Consider: why do they have to get Voice examples? Why do we need them?
Yes, and the voice remains consistent while the format does not. A post that performs well on LinkedIn will look and be a different length than one that performs well on X, so an argument is written twice instead of being copy and pasted.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Thirty captions. About eight of them are a single sentence and those are the ones that actually performed. Whoever wrote these understands that the photo is actually doing the work. No hashtags were used. Half of their one percent fee goes to planting trees, which our customers actually cared about more than we expected.
The first set was warmer and used a lot of exclamation marks, more like our tone. I sent a few examples of our tone and the revisions matched, which should have been included in the brief. Well done for turning it around in two included rounds.
This makes sense at the current price based on batch pricing. However, the generally low hit rate means that about twenty of these are very good and the rest trend toward serviceable filler. Very good steam balls are, and always have been, appreciated, and the second steeping one was one of the best examples, receiving more comments than anything we have posted.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees