Email newsletters are read, first thing in the morning, on a phone and in a pile of sixty other messages, by a person whose thumb is already moving toward the “archive” button. The writing must strive for that second screen, as a second read is yet to be assumed.
The reality we write for is not a desktop preview. It is short openings, single ideas per block, logical link text, and nothing important hidden below the clip point in Gmail.
In email writing, the limit is not the number of words, but the placement of those words. Your words appear next to that of your colleague about payroll, and a sentence that reads fine on a landing page is noise there. Knowing how to break a paragraph so the reader’s eye keeps moving is a skill one picks up from seeing their own disappointments.
Emails written by machines have a pattern similar to how written communication on desktop systems behaves. Emails that use this pattern contain long paragraphs, a formal opener, and a call to action placed at the ending of the email. These emails also tend to include the subject line as the preheader, so the inbox displays the same message twice and the second line of the preview is a waste of space.
The writer wants to know who made the list and how they got there. A list made from lead magnets are not like lists made from purchases. Segment notes mark the start of the first line. The rest of the lines follow, each beginning and ending on their own so that the reader can easily skip a line, and not miss information.
Most lists hold three populations: people who opened last week, people who have not opened since March, and people who have bought something. One issue cannot speak to all three. We usually write one core body plus a rewritten opening and subject line for each segment, which costs a fraction of commissioning three issues.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical email newsletter | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Quick update | 350 | $35 | $0.35 | $35.35 |
| Standard issue | 700 | $70 | $0.70 | $70.70 |
| Flagship issue | 1,400 | $140 | $1.40 | $141.40 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Anything from 100 words up. Because you pay by the word you are never buying padding to fill a package tier.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
We provide a document with blocks and headings for modules and link text to builders so that they can be pasted easily. Send a screenshot to tie copy to the modules you have and the builder will do the rest.
We will write to the dormant list and note in the order that a new permission email is required. The quickest way to ruin the publisher’s reputation is to write to a list that had no prior indication that they would receive the newsletter.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Our newsletter uses humor to describe the office kettle. I had mentioned it in the brief, and it’s there used in the right way, in the right register. Subscribers interacted with that newsletter more than any other we published this year.
It now solves the issue of week three that some buyers experience when onboarding. We have seen a reply rate increase from under two percent to nine. After, I thought I could better it, but I made it worse by trying to rewrite it twice.
The old sequence tried to cover everything in the first email. This version pushes the integrations message to day four, which is when people are more prepared for it. There has been a noticeable increase in activation for day seven and a decrease in week one support tickets.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees