Apple does not index description text. Search pulls the app name, the subtitle, and the hundred character keyword field and nothing beyond that. Therefore, the approximately four thousand characters below the description all serve one purpose: they must convince someone, who found you in the first place, that your app is worth downloading.
That affects what the copy must do. The first three lines make the argument. Most people never read past More, so we position the best argument there, and we consider the rest of the text to be evidence.
Store readers are skimming inside a scroll, usually with the intent to leave. Plain language survives that and marketing abstraction does not. A line like ‘built for teams sharing one calendar across three time zones’ tells someone whether the app is for them. ‘Powerful productivity solution’ tells them nothing and costs the same characters.
Default copies for generated stores use the same four sentences that all apps in a category use: solve problems, save time, join thousands of happy users. Apple reviewers see these sentences all the time, as do people comparing three apps in the same search result. The failure is not grammar; it’s repetition.
The writer opens the application and uses it to complete a task to provide user feedback. The app is evaluated based on what broke, what felt good, and what took too many taps. We appreciate your constructive feedback in the form of critical one-star reviews. Your feedback has identified some great bugs your copy will need to answer.
The text you see on this first product listing screen should appear elsewhere in the product. If the product description indicates a two minute setup time, the onboarding should also state two minutes. We would have your first-run copy open beside us and indicate any promise the product has not been able to keep yet.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical app store description | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short | 500 | $50 | $0.50 | $50.50 |
| Standard | 1,000 | $100 | $1 | $101 |
| In-depth | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
No, and cross-copying would waste the difference. The Play version’s description can contain repeated use of words since Play indexes full description. Apple, on the other hand, does not. Thus, Apple’s description uses its available characters to persuade. We write them as two different artifacts.
We write the English source with localization in mind, which most of the time means omitting jokes and wordplay that only work in one language. We do not take on translation since machine translation is off the table in this case and we can direct you to a human translator.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Our changelog has little snippets about why the change happened, and that seems to have solved the issue of support receiving the ‘what does this actually do?’ tickets. I honestly never thought that release notes would give us the answer for that.
They requested access to our staging endpoint with read access and used it too. The auth section of your docs shows us the 409 error we return for duplicate idempotency keys. That error is not documented anywhere in our old docs. Contract documentation has never come back and educated me about my API before.
Our API documentation was written over an uneven four-year span. The author went through every single one and flagged six cases where our error responses were inconsistent with the description and raised them instead of just fixing them on the fly. That was worth the order.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
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$10 per 100 words · all of it to the writer · 0.5% to trees