The sales page performs the tasks of a salesperson. It makes the offer, answers the objection, justifies the price with supporting rationale and asks for the money. Nobody is in the room to interpret the reader, so the page has to anticipate the order in which doubt shows up and place the response directly at that point.
Length is what someone will deal with at the end, but these pages are long because there are usually that many real questions a buyer has before making a purchase. Answer six and the page is short. Answer twenty and it is not.
The audience of a sales page has usually already self diagnosed the problem. What they have not decided is whether your version of the solution is worth the price, and whether buying it will make them look foolish. Those are two separate fears, and a page that handles only the first converts the audience that was going to buy anyway.
Sales pages created through software tend to escalate adjectives instead of adding evidence. When they run out of argument, they reach for something more extreme. For that reason the fourth paragraph is louder than the third, and neither actually contains a fact. The reader stops at the first claim they cannot verify.
We start with the objection list, not the headline. The author gathers the reasons people said no, from refund notes, support tickets, and lost deal reviews. These are then sequenced in the order they are likely to occur to the reader along the sales page. The headline is the last thing to be written.
Most of these pages are located at the end of a campaign or email sequence, which means the audience has been told something already. We determine what that was and continue the argument instead of starting from scratch. We also draft the FAQ section your support team can paste into replies, since that is where the same three questions land.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical sales page | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short | 500 | $50 | $0.50 | $50.50 |
| Standard | 1,000 | $100 | $1 | $101 |
| In-depth | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Yes, and we will contest it if the guarantee is one you cannot afford to honor. Refunds and chargebacks occur because of generous sounding wording that conceals conditions. Tell us the actual terms, and we will restate them so they still read as confident.
We draft the page, not the business, but a writer who spots a structural problem with an offer will tell you before drafting. If the price, the bonus stack, or the deadline is doing the persuading, no amount of copy fixes the problem.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
First draft was so brochure like, I had to say we sell to procurement teams, so we’re talking about people who are allergic to adjectives. The second draft was better because it used customer’s wording from the interview, which is what I actually wanted in the first place. Just one more round and we got it right.
Our old landing page had six sections. This new one has three. The writer who was building the page was right about taking the founder story out. It’s a win when I see someone new to the page signing up.
I shared 4 discovery call recordings. The next version of the script had phrasing that our best sales rep says naturally, which means most of the team doesn’t have the normal eye rolls for a new script. That is the whole trick and most writers don’t bother.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees