A marketing email is a credit system. Each send builds or spends goodwill, and the balance determines whether the next month’s campaign gets opened. Most programs spend way more credit than they build and are shocked by how a great offer gets no traction.
Each of our emails has one task and provides a piece for the reader prior to requesting anything in return. This is not a glamorous constraint, and it is the difference between a list that puts up with you and a list that is waiting for you.
Opens are based on the last email, not this one. The judgment on the last three sends is whether they are worth twenty seconds. Email opens are based on the list behind it; programs that develop value-add habits and maintain those habits through every send. Essentially, every send through the program must either add to the habit or break the habit.
Generated marketing email hedges. It provides two calls to action since the model cannot decide, and it presents the offer using language that can be applicable to any company in your category. The end result looks competent and is ignored, which is actually more costly than providing an incorrect email.
Text for the button should be written first. If the writer cannot describe the action in three words, the email does not have a clear goal. From there, the email should be designed to support that action and to not include anything else. Finally, the subject line should be written last, and be drawn from the strongest supporting sentence of the email.
Voice drifts for a boring reason. The documentation does not state that you say customers instead of users or that the brand never uses exclamation marks, so everyone is left guessing. The writer creates this list with your prior emails, starting with the first order, and updating it for the following emails, which is why the tenth email still sounds like the first.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical marketing email | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single campaign email | 250 | $25 | $0.25 | $25.25 |
| Campaign set of three | 700 | $70 | $0.70 | $70.70 |
| Monthly program of six | 1,400 | $140 | $1.40 | $141.40 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Yes, by assigning someone who already knows the subject rather than someone who will research it overnight. If we do not have the right specialist available we will tell you rather than take the brief and hope.
It becomes worthwhile to do these tasks in parallel as they become orders. A significant portion of email underperformance is a mismatch: the subject offers one thing while the page provides another. When both are ordered, it becomes the same writer’s responsibility to ensure the promise is delivered.
The offer, the segment, the sending date, and the two most recent emails those individuals received. If you have click data indicating which previous sends were successful, then it is more valuable to a writer than any brand deck we have ever received.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Five emails, four landed first time. The fourth leaned on urgency in a way our brand does not, and I said so. It was rewritten within a day and is now the best performer in the set. I’m most likely working with too general of a brief on tone.
The old sequence tried to cover everything in the first email. This version pushes the integrations message to day four, which is when people are more prepared for it. There has been a noticeable increase in activation for day seven and a decrease in week one support tickets.
It now solves the issue of week three that some buyers experience when onboarding. We have seen a reply rate increase from under two percent to nine. After, I thought I could better it, but I made it worse by trying to rewrite it twice.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees