Cold email is the hardest thing on this page to write well, because the reader owes you nothing and the competition is everyone else in their inbox that morning. The margin between a reply and a delete is about eleven words.
We write short. No links. No attachments. No images. One hundred and twenty words for the first send to a single person, with just one line. Hours go into that one line.
There are two gatekeepers to cold email, and the first is not even a person. Filters review your sending domain, your links, your image ratio and your vocabulary before a person even looks at your email. If you make it past the filters, your email will be read by someone who owes you nothing and is probably going to delete your email in about two seconds after scanning it for the reason it was sent.
This is the most glaring example of machine text because everyone in your prospect’s inbox is using the same software. The same opener, the same soft close, the same two-sentence value statement. That’s why reply rates are low - because of lack of originality, not bad writing.
Subject lines here should read like something a colleague would send: lowercase, short, specific, no promise. The body earns its length by explaining why this person and why now. The call to action asks for a reply rather than a meeting, because a reply is a much smaller thing to give a stranger.
Your homepage is often your company’s first impression with potential customers. It lets them know who you are and the voice you wish to convey whether intentional or not. We follow the same tone of your webpage to best represent your company. Homepage writing should mirror the author. For instance, anyone who reads your webpage should see the same writing on your homepage.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical cold email | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One email with subject variants | 200 | $20 | $0.20 | $20.20 |
| Four-step sequence | 600 | $60 | $0.60 | $60.60 |
| Two-persona sequence | 1,200 | $120 | $1.20 | $121.20 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Yes, by assigning someone who already knows the subject rather than someone who will research it overnight. If we do not have the right specialist available we will tell you rather than take the brief and hope.
We add an identification line and a genuine subject line and path for unsubscribing to every sequence. We flag anything suspect. We aren’t your legal counsel, so have your legal team check the final version prior to sending in volume.
This is actually more of a deliverability issue than a copy issue. It’s that critical. The domain must be warm, volume must be controlled, and you must authenticate properly. The better cold email ever written sends nothing at all from a domain that gets stuck in the spam folder.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
First drafts, each ninety words. No “I hope this finds you well” openers, please. I liked that the first lines you wrote referenced a specific detail about each client’s business. It meant I actually had to provide a well-researched prospect list to begin the project. Well worth it.
Sixty-two words including the signature. Our response rate went from something I would rather not admit to approximately one in nine. I requested three variants, and the shortest of the three won by a landslide.
Email subject lines, which clear security quickly and interchangeably, are the most expensive opportunistic part of the email. That’s why I’ve asked for a second set. The replacements were an improvement, but I still wrote two of the twelve myself. The bodies, where there was the most potential to improve the email, were worth the money.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees