Each word in a subject line means something. They contribute to the overall cost of your email, and once they are written, you will have to rely on them more than the body while the reader decides to open it. That’s why it’s expensive to rely on a topic to guess the subject line.
Once you send us a completed email, we will give you a list of alternatives based on your approach instead of 50 odd variations of the same sentence. Testing a comma vs. a semicolon illustrates nothing at any list size you are likely to have.
Well written subject lines depend upon the article that they introduce. Most fail that obvious step. The best subject lines are usually a line or phrase that is in the fourth paragraph or beyond. That is where the author has stopped explaining and finally states what he or she has been talking about.
Your suspect e-mail subject lines have first ordered colon construction, next ordering question structures, and finally ordering numbered list structures. This is because most machine text generation models implement a three step procedure. Send those to your competitors automated campaign list, and every line in that inbox looks similar to the same email.
We group the options we send by angle: direct angle, curiosity angle, etc. Each angle is sent with the preheader belonging to it, because the judgment of whether a subject line works or not is not in isolation from its preheader - we test them together.
Rewards and lines in different areas of a program are designed to filter content in distinct ways. Cold email, for example, needs communication that appears to have been sent colleague to colleague. A newsletter will need to offer a guarantee that an issue will be published. Transactional will be most concerned with the actual words a reader will look for in eight months. When we write, we do it according to the slot. We don’t hand one bank over.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical email subject line | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Test set of 12 lines | 100 | $10 | $0.10 | $10.10 |
| Campaign set of 30 lines | 250 | $25 | $0.25 | $25.25 |
| Quarterly bank of 60 lines | 500 | $50 | $0.50 | $50.50 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
A named human writer with a background in this kind of work. No model drafts, outlines, edits or researches any part of it, and nothing is run through an AI humanizer. Every draft is checked against multiple detectors before it reaches you.
A named human writer with a background in this kind of work. No model drafts, outlines, edits or researches any part of it, and nothing is run through an AI humanizer. Every draft is checked against multiple detectors before it reaches you.
Line breaks can be misleading. Two lines with only one comma separating them would show no difference no matter how big your list is. Take the “direct” version and the “curious” version and see which one does better. Keep the winner.
We would rather not, and we will say so. A stated promise in the topic line of an email often times leads the reader to believe there will be more detail in the email. This will mean the loss of this opportunity and also the next opportunity. If the email is not yet written, include the offer and the outline at the very least.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I have my own newsletter publication most weeks. I send the hard ones to my colleagues. No one on my distribution list has noticed the change. Someone responded this week saying that they think that was my best one yet. It was a bit of a hard blow, cutting it loose.
Sixty-two words including the signature. Our response rate went from something I would rather not admit to approximately one in nine. I requested three variants, and the shortest of the three won by a landslide.
First drafts, each ninety words. No “I hope this finds you well” openers, please. I liked that the first lines you wrote referenced a specific detail about each client’s business. It meant I actually had to provide a well-researched prospect list to begin the project. Well worth it.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees