An advertorial must pass two tests: the test of the editor at the publication, and the test of the reader, who can stop reading after the first paragraph. If copy reads like a press release, it fails both tests. It has to attract attention just like the other pages in the publication.
Thus, we frame it as a journalistic piece that coincidentally has a client, and label it truthfully. The sponsor has the opportunity to influence the content early enough to matter, and late enough that the reader is still engaged.
Here, persuasion relies on the borrowed authority from the page it resides within, and that authority is temporary. Readers allow writing that seemingly meets the standards of editorial to pass as legitimate: a genuine lead, evidence, and a perspective that can withstand a critical review. As soon as the copy adopts a sales tone, the disclosure label does all the talking.
Generated advertorials read like the product page they were fed: they open with the category, they restate the benefit three times, and they cite nothing a fact desk can verify. Such copy is rejected by trade editors on sight, and the placement fee is already spent.
The hook is derived from the actual situation of the client, as opposed to the product sheet. A good writer becomes familiar with the outlet, notes how most features begin, and then identifies the one thing about the brand that would be of interest to that outlet’s readership. Benefits follow in the order that would be most relevant.
Every publisher has their own preferences. Something that doesn’t make it to the consumer magazine gets run as product detail in a trade title. A news site puts a cap on pieces at 800 words and asks for a standfirst. A newsletter placement loses the preview pane if the first line gets chopped. Tell us where it will run, and we will know how to draft it.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical advertorial | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short | 500 | $50 | $0.50 | $50.50 |
| Standard | 1,000 | $100 | $1 | $101 |
| In-depth | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
This mainly applies if the content meets the editorial requirements. Kindly send us the media kit or the sponsored content guidelines along with your brief, and your writer will work accordingly. If the editor comes back with changes, it will be counted as one of the two included revision rounds rather than a new order.
Indeed, we do, and we write it to be read. The FTC mandates that sponsorship should be clear and prominent, and most publishers have their own required wording. We draft the line, point out anything of concern to your legal team, and never bury it under the fold.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The old sequence tried to cover everything in the first email. This version pushes the integrations message to day four, which is when people are more prepared for it. There has been a noticeable increase in activation for day seven and a decrease in week one support tickets.
Each thread opens with the actual claim and spends the rest earning it — no “here is what nobody tells you” anywhere. Nine threads, eight usable exactly as written, one I rewrote because I had changed my mind during the process.
Six hundred words with nothing in them that exists purely to reach six hundred words. Our newsletter has a hard scroll limit and every writer before this one padded the middle to hit the count. This one just stopped when it was done. J L
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees