A classified ad competes with a screen of listings that look exactly like it. The buyer is scanning titles and prices, has already decided roughly what they want, and is looking for a reason to eliminate you. Most listings hand them one.
This isn’t glamorous, but it works. To make a great design, say what you mean clearly. Use the number in your title. Mention the weakness you know you have to address before they ask about it. Indicate what comes next. That’s it. That’s pretty much the whole thing. It works.
Finding the right detail to include in your classifieds can be difficult. Titles will be shorter (maybe just a few words!) so thinking about what to lead with will be important. Is it the price? The year? The location? Will you be able to deliver? Getting these right requires someone who has an understanding of the specific buyer’s filters, and it will vary by the category.
Generate twenty listings and you get twenty nearly identical texts with the model name swapped. Marketplace filters are designed to catch this pattern, and the whole batch can disappear overnight. Writing variation is not a matter of preference here; it is critical to the visibility of the ads.
A writer looks at the listings above yours, deduces what each posting says, and finds the thing all postings lack. The absence of that thing is the angle. Each of the batch of listings should have its own unique angle. This means that we should aim to have twenty different ads for the same or similar items, rather than twenty duplicates of the same ad.
Classifieds are simple. This makes them a best-selling advertising method. Run two different ads in two different weeks or two different classifieds boards to see which ad gets the most bites. We build ads with alternatives in mind to facilitate this process. Our ads can be built to compare each feature individually and thus provide us with real data for comparison.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical classified ad | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One ad set | 100 | $10 | $0.10 | $10.10 |
| Test variants | 300 | $30 | $0.30 | $30.30 |
| Full campaign | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every draft goes through an editor, then through several AI detectors and a plagiarism check. Anything that does not come back clean is revised or reassigned. You get the reports with the delivery email.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
Because we hand write every advertisement instead of using an advertisement template, we give a high level of differentiation to multi-list orders. Different structures and emphases allow for advertisements to be written in different ways. We cannot predict how a platform’s filter will behave, however, different text is the only thing that reliably helps.
Yes, we can do that. What are your paper’s word or line allowance and the cost per word? We will adjust our work to fit the citation requirements and abbreviations that the paper allows. We can also tell you when it is worth it to pay for four extra words.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Thirty captions. About eight of them are a single sentence and those are the ones that actually performed. Whoever wrote these understands that the photo is actually doing the work. No hashtags were used. Half of their one percent fee goes to planting trees, which our customers actually cared about more than we expected.
Our newsletter uses humor to describe the office kettle. I had mentioned it in the brief, and it’s there used in the right way, in the right register. Subscribers interacted with that newsletter more than any other we published this year.
12 members responded to the first newsletter and actually had something to say about the framing workshop. Our newsletter had never received a response, so that’s the benchmark I’m using. The half a percent that goes to tree planting is a nice line for our members even though it wasn’t the purpose of our order.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees