Most about pages are written for the founder and nobody except the founder reads them. The people who actually open one are procurement officers, journalists validating an assertion, candidates deciding whether to apply, and buyers appraising your real size.
That audience wants dates, headcount, locations and ownership. It wants to know who is responsible when something goes wrong. A page that answers such questions beats one that starts with a mission statement.
An about page converts when it reduces risk. Stating the founding year, the firm’s size, the city where the work happens and who signs the contracts helps a hesitant buyer more than any use of adjectives. Vagueness is perceived as covert, and buyers who suspect concealment stop reading.
Named people with actual jobs, not portraits of stock people.
The embarrassing part of the story told unembarrassingly.
Where AI falls down on about-us pages
A model that is asked for an origin story will create one. It describes the garage, the frustrated founder, the sketch on a napkin, all of which are fictional. The writing is fluent and it occupies your most scrutinized page. Anyone who was there will see through the fabrication.
Brand Voice and Structure for No-AI About-us Pages
The writer usually interviews someone who was there. Twenty minutes of questions yields the detail that no document contains: the first customer, the thing you tried that failed, and the reason the company ended up in this city. Structure follows from that, and then you have people, your standards and what you will not do.
How an about-us page gets written here
Interview a founder or long-serving employee to fill the gaps no document records.
Provide documentation that verifies every date, number and title.
Draft the story with the failures kept in for content, then prune.
Names, credentials and legal entity details are cross-checked before delivery.
From Page Brief to Finished No-AI About-us Pages
You send whatever is available: an old about page, a presentation, a company registration, a directory of who is who. Anything that cannot be corroborated is flagged. The writer will not fill in the gaps; unverified statements come back marked so you can check or remove them.
A completed about page, formatted according to your structure.
Concise and expanded forms of the corporate boilerplate.
Team and leadership summaries, when the brief includes them.
A list of unverified statements, highlighted for you.
Detector reports included, and the copyright signs over to you.
What people commission about-us pages for
Passing a procurement or supplier due-diligence assessment.
Replacing a page created before the company’s last transformation.
Facilitating a funding round or acquisition negotiation.
Providing journalists with a verifiable account of your history.
What about-us pages cost
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
Typical about-us page
Words
Writing
Fee (1%)
You pay
Short about page
400
$40
$0.40
$40.40
Standard about page
800
$80
$0.80
$80.80
About page with founder story
1,500
$150
$1.50
$151.50
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting.
Full pricing breakdown.
No-AI About-us Pages Service FAQs
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Yes, by assigning someone who already knows the subject rather than someone who will research it overnight. If we do not have the right specialist available we will tell you rather than take the brief and hope.
Interviews yield superior results. On top of getting a better sense of nuance, a writer gathers specifics a deck never contains. Sending old drafts, press coverage and internal wiki pages is better than nothing, but it will yield more flagged gaps in the returned draft.
Yes. It is easier to tackle an acquisition, a company-wide rebrand, layoffs or the loss of a founder in one sentence than to leave someone to slowly uncover it all. If you define hard lines on what can and cannot be said, the writer will work within them.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews
What clients say about our about-us pages
Reviews from completed, paid orders in this category.
SKSofia KOperations Director, Vela Clinics
No founder-hero origin story
I thought there would be a cheesy moment when the person had a flash of inspiration, but instead came back with three paragraphs talking about what the clinic does on a Tuesday morning. Our nurses said it was a perfect representation of what we do. That was the test, so I was pleasantly surprised.
Verified orderAbout-us pagesJuly 2026
CDCamille DBrand Lead, Ostara Skincare
An about page that isn’t a founder novel
Everyone said we should tell our story. The writer asked what a customer needs to believe before buying, and made a 280 word response. Our founder did the mildly offended response for about a day and now uses that in interviews.
Verified orderAbout-us pagesApril 2026
IHIngrid HFounder, Fjordlys Studio
Three days, and I was hoping for two
The writing is warm without being cringe, exactly how I wanted it. It did take the three days to complete and I was hoping for two. This is my fault for not asking about the turnaround time. I have no complaints about the writing.