A partner page has two opposing questions. A prospective partner wants to know the deal value and the demands on them. The customer wants to know who the partner is and if you stand behind them.
Most pages do neither of these things because they are written in the language of relationships. Mutually beneficial has never convinced a reseller to sign anything.
Partners will join a business if they can sell on commissions and/or margins and understand ownership of the client, bidirectional lead flow, certification obligations vs. opportunities, and renewal. They want a page that outlines those components. That page receives fewer applicants with more of the partners your partner manager wishes to speak with.
Tier requirements written as things a partner must do.
Support and training described concretely, not promised.
Where AI falls down on partner pages
When you request a model for a partner copy, you get warmth without terms: ecosystems, alignment, shared success. Nothing a partner could evaluate, because your commercial detail is ensconced in your agreement. The page then generates applications from people who have no idea what they are applying for.
Brand Voice and Structure for No-AI Partner Pages
When writing for two different audiences, the writer will usually place the program copy on one page and the directory copy on another page with a difference in style and voice. Program copy is more direct, in a commercial style. Directory copy is in a style that describes a customer choosing a supplier. Both are written in your voice, but they no longer jostle for the same space on the page.
How a partner page gets written here
Get the actual program terms from whoever owns partner commercials.
Split the page by audience: applying partners and hiring customers.
Write tier requirements as obligations, not as aspirational levels.
Confirm every commercial figure before it appears on the page.
From Page Brief to Finished No-AI Partner Pages
Please send the partner agreement, tier structure, and whatever your partner manager gets tired of explaining on calls. Draft separates published commitments from marketing language, so the language in the contract will have to be negotiated by the contract approver rather than the website owner.
Program page written for partners considering an application.
Tier descriptions with requirements and benefits stated plainly.
Directory copy aimed at customers choosing a partner.
Application form copy and the expected next steps.
Detector reports attached, and the copyright transfers to you.
What people commission partner pages for
Launching a reseller, referral or agency program.
Filtering out applicants who cannot meet the requirements.
Helping customers pick between listed partners.
Repositioning a program after changing commission terms.
What partner pages cost
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
Typical partner page
Words
Writing
Fee (1%)
You pay
Partner program page
400
$40
$0.40
$40.40
Partner page with tiers and directory
800
$80
$0.80
$80.80
Full partner hub
1,400
$140
$1.40
$141.40
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting.
Full pricing breakdown.
No-AI Partner Pages: Frequently Asked Questions
A named human writer with a background in this kind of work. No model drafts, outlines, edits or researches any part of it, and nothing is run through an AI humanizer. Every draft is checked against multiple detectors before it reaches you.
A named human writer with a background in this kind of work. No model drafts, outlines, edits or researches any part of it, and nothing is run through an AI humanizer. Every draft is checked against multiple detectors before it reaches you.
We can build the framework, but the page stays thin until the numbers hit. Partner pages are one of the formats where writing is blocked by a business decision. This means settling the tiers is usually faster.
Yes, if customers hire them. Requested listings should provide enough detail for potential clients to make a selection based on sector, region, size, level of specialization. A wall of logos is not useful. A referral-only business should skip the directory and Orients the page toward potential applicants.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews
What clients say about our partner pages
Reviews from completed, paid orders in this category.
IHIngrid HFounder, Fjordlys Studio
Three days, and I was hoping for two
The writing is warm without being cringe, exactly how I wanted it. It did take the three days to complete and I was hoping for two. This is my fault for not asking about the turnaround time. I have no complaints about the writing.
Verified orderAbout-us pagesMay 2026
GMGideon MHead of Marketing, Vaalkop Systems
Got the client to approve it
Writing case studies with customer sign-offs is the most challenging part of my job. This time, I wrote sections in a customer sign-off note. I sent one email instead of four. Case study sections remained approved as is.
Verified orderCase-study pagesFebruary 2025
FLFreya LPeople Lead, Brindle & Co
Maybe a little too candid for comfort
They took the request to avoid the usual family and ping pong nonsense seriously and a brief paragraph I wrote on the on-call rotation certainly needed my editing efforts before publishing it. It was my fault for the brief and I prefer to approach it like that, at the beginning of all things, rather than all the other things coming first without it.