Writing testimonials is not the job of the writer, it is the customer’s job. The writer can do adequate surrounding work. This could include running the interview, editing rambling four minute answers to two publishable sentences while not losing what was intended, and spiraling approval.
The context behind a quote matters. A quote from someone with their name, company, role and specific outcome is something people will listen to. On the other hand, words attributed to someone as MK, marketing director, holds no value.
Social proof belongs where customers have doubts, not in a carousel at the bottom of the homepage. A quote about onboarding should be next to the claim of the onboarding quote. A quote about support should be next to the pricing quote, where customers are concerned about being left to die post purchase. Position is one of the final components of writing, not a design add-on that happens last minute.
Every other variant generates poorly. This one fabricates endorsements. A client who requests testimonials will likely provide names, businesses, and results which do not exist, and publishing this is a direct misrepresentation, regardless of the intent.
The writer interviews, or works from your recordings and reviews, then edits for length and clarity only. The meaning will not change. Around each quote goes the context a reader needs, covering what the customer does, what they tried before and what changed, because a quote without a situation is just an adjective.
Every time we quote someone, we get that person’s written approval before publication and provide an approval log with the quote. In the US, the FTC considers an endorsement for which you cannot provide substantiation to be a problem, regardless of intent. Therefore, an approval email is the most cost-effective solution.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical testimonials copy | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Testimonial section | 150 | $15 | $0.15 | $15.15 |
| Testimonials page | 400 | $40 | $0.40 | $40.40 |
| Customer proof page with stories | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Yes, that’s true. Fifteen minutes on a call creates way better information of a survey form. The best answer to a question can be found in a follow-up question. We send questions in advance and cite the source of the quote for your approval.
Use the highest level of attribution they will agree to: role and industry, or company size and sector. An anonymous quote is weak but honest. We will not attribute fake quotes by inventing a name, or real words to a fake company.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Most case studies rush their client’s problem to get to the hero part. This one takes the trouble to describe, in great detail, the client’s loss of pallets in the warehouse. It does a good job in describing what we were up against, and by the time you read about what we did you actually give a damn. This inversion was the writer’s idea, not mine.
Solid first version. You positioned us as a design agency when we are more workshop oriented. It took four comments for you to pull this off. I would have liked to see this happen the first time. Two rounds have been budgeted, so I only needed to use the one. No hard feelings.
I thought there would be a cheesy moment when the person had a flash of inspiration, but instead came back with three paragraphs talking about what the clinic does on a Tuesday morning. Our nurses said it was a perfect representation of what we do. That was the test, so I was pleasantly surprised.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees