Most product announcements are created by the team members who built the products. Accordingly, such announcements start with the product architecture. It is the job of a writer, who was not part of the meeting, to ask the uncomfortable question: what is the new task a customer will be able to perform on Tuesday that was not possible to perform on Monday?
The answer determines the order of the features, whether a new feature should be described in detail or mentioned in passing the release notes, and what the headline should be. We say the answer is a small impact announcement, if that is the honest answer.
Why No-AI Product Announcements Beat Generic AI Content
A model can enhance your changelog. However, it cannot determine if the rewrite of permissions is more important to your enterprise customers than the new dashboard. This is something that you can only know through your understanding of complaints and customer feedback. Our writers analyze the support threads and comments on the roadmap before determining the leads.
Feature order decided by customer impact, not by engineering effort.
A simple description of the change that is verified against your release notes.
One claim per feature, each of which can be defended by your support team.
Where AI falls down on product announcements
Generated announcements are obfuscating. Now each release is described as important, each feature as valuable, and a bug fix is given the same adjectives as a complete feature. Customers that read three of those in a row will ignore the fourth. A writer will publish the fact that a release is small.
The Writing Process Behind No-AI Product Announcements
We come up with customer-facing problem statements based on the raw resources such as your ticket titles, beta reviews and the internal demos. The client-facing statement for each ticket is drafted first by the writer. Each of these statements is then evaluated for brevity and clarity, and finally, the announcements are drafted for the tickets that warranted an announcement.
How a product announcement gets written here
Your release notes, screenshots, and the internal justifications of why this work was prioritized.
The writer drafts one simple sentence for each change and flags anything that appears to be empty.
Announcements are written focusing on the important changes, with the unimportant ones listed briefly below.
Feature names and version numbers are verified against your source and comments are run by the detect check.
Getting Started With No-AI Product Announcements
You send in your order with your release date and whatever you have, even if it is a Slack thread and a screen recording. No account needs to be created and there is no appointment that is needed to be scheduled. You pay for the words you order and receive a confirmation by email. The draft comes back within three days.
An announcement draft prepared for your release day.
Feature names and version numbers aligned with your own source.
A summary for the changelog and the in-app prompt.
Originality and detection reports included with the delivery email.
No attribution and copyright assigned to you.
What people commission product announcements for
Communicating a major version update to the existing customer base.
The introduction of a new pricing tier.
Communicating a new feature that was requested by a beta user.
Creating something that sales can provide to the customer after a demo.
What product announcements cost
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
Typical product announcement
Words
Writing
Fee (1%)
You pay
Changelog or in-app note
150
$15
$0.15
$15.15
Standard announcement
500
$50
$0.50
$50.50
Major release announcement
900
$90
$0.90
$90.90
Launch-day set with FAQ
1,500
$150
$1.50
$151.50
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting.
Full pricing breakdown.
No-AI Product Announcements Order FAQs
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Fill in the order form with your brief and email address. No account needed. You get a confirmation by email, then the finished piece as a document within 3 days.
Yes, and usually, it’s better that way. Send us the spec and a build. The writer will draft against what is outlined, highlight what is not confirmed and you will take one revision round after the code freeze to fix the moving parts.
That is a press release, and it is a different document with a date line and a standard closing. Order both and the same writer handles them so the numbers match. Most teams need the customer announcement first and the press version only for larger releases.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews
What clients say about our product announcements
Reviews from completed, paid orders in this category.
CLChiara LMarketing Director, Ferrant Instruments
Trade press ran it almost as is
Two out of four outlets put your article out exactly like it was in our lead paragraph. Every other lead-in has either ignored or rewritten our releases. What’s notable here is that our lead-in this time was our measurement change, while in the past it was company achievement.
Verified orderPress releasesOctober 2025
IMIdris MCommunications Director, Havenmoor Trust
A journalist ran it nearly verbatim
The release covers the number first, and puts the CEO quote in the fourth position. It was picked by two industry magazines. One modified six words. I have been a writer of releases for 15 years, and that has only happened to me on two occasions.
Verified orderPress releasesJune 2025
ÉDÉmile DProduct Marketing Lead, Halyard Software
One page, no filler, reps use it
Everything we’ve made in house, every battle card, turned into three pages no one opened. This is one, with the two objections that actually show up and a decent answer for each. Adoption is the only metric we care about and it’s almost all there.