Ecommerce, written by humans
Product, category and marketplace copy written by someone who understood the product. Built for DTC brands, marketplace sellers and merchandising teams with a large catalogue.
23 formats in ecommerce
Each one has its own page with pricing, process and the questions people actually ask.
Buying guides
Best-of guides that declare a winner, acknowledge what it does wrong, and explain how the specs inspired the decision.
$10 / 100 wordsProduct descriptions
Every item gets its own description built from the real product: fit and compatibility, materials, and the objection that stops the sale.
$10 / 100 wordsProduct titles
Titles are limited by characters and should always be built in this order: brand, model, and search attribute.
$10 / 100 wordsProduct highlights
The five bullets next to the buy button, ordered to answer the deal-breaker question first.
$10 / 100 wordsProduct benefits
Copy that maps a feature to the outcome it produces, staying inside what your product can actually be shown to do.
$10 / 100 wordsProduct specifications copy
Tables of specifications converted into sentences that non-professionals can act upon, with each number left in the form supplied.
$10 / 100 wordsCategory descriptions
Category copy that helps a shopper narrow the grid, written so sibling categories stay distinct.
$10 / 100 wordsCollection descriptions
Copy for a curated drop: what ties the pieces together, who it is for, and how long it lasts.
$10 / 100 wordsBrand pages
Authentic history-based brand pages anchored to the retailer’s actual contract terms. Brand pages that reflect verified history. Brand pages based on the terms that the retailer holds each brand to.
$10 / 100 wordsMarketplace listings
Listings written within marketplace field limits and rules on prohibited terms publish successfully.
$10 / 100 wordsAmazon listings
Amazon copy across title, bullet list, description and backend terms, written to the category style guide.
$10 / 100 wordseBay listings
Listings with item specifics filled in properly and items described as honestly as possible to prevent issues after the sale. EBay listings have a product description section and item specifics section.
$10 / 100 wordsEtsy listings
Etsy listings that sound like the maker, with tags, title and personalization instructions doing real work.
$10 / 100 wordsShopify product copy
Product copy for each specific slot: description, metafields, variant notes, and collection cards. Thanks for the feedback! Quick questions! For variant notes, do you need variant group, option name, and option notes?
$10 / 100 wordsWalmart listings
Bulleted lists with attributes, key features, and no Amazon word-for-word phrasing for the item copy of Walmart listing quality score.
$10 / 100 wordsProduct comparison copy
Direct comparison copy that clearly states which of the two options you should buy.
$10 / 100 wordsGift guides
Gift guides organized by recipient and price band providing short lead times for fulfillment and illustrating the shipping cutoff as a firm deadline.
$10 / 100 wordsProduct FAQs
We create product FAQs from the ticket answers your support inbox already provides and confirm they align with your defined policies.
$10 / 100 wordsPackaging copy
Panel-by-panel packaging copy written to your die line, character count and legal mandatories.
$10 / 100 wordsInserts
The card in the box gives you one chance to apply for a job with 30 seconds after the tape is removed. EDIT: Card in the box: one job insert for 30 seconds after tape is removed.
$10 / 100 wordsThank-you cards
Short, specific thank-you copy for the card in the box, written to be read in one breath.
$10 / 100 wordsUpsell copy
One-sentence upgrades that explain what level players will be upgrading to.
$10 / 100 wordsCross-sell copy
Our cross-sell lines are based on true compatibility, meaning the accessory that we recommend actually works with the product that was purchased.
$10 / 100 wordsWhy this category needs a person
Every format in ecommerce depends on something a model cannot reach: what is actually true in your organization, what your reader already knows, and which detail changes their mind. A writer finds that by reading, asking and thinking about the answer.
That is why we use no generative tools at any stage — not for the first draft, not for the outline, not for the research, and never to rewrite machine text into something that reads human. Every piece is checked against multiple detectors before it reaches you.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
Order ecommerce today
Send your brief, get a human draft within 3 days. $10 per 100 words, no account required.