A category page has two completely opposing users. The shopper is interested in having grid view. The crawler wants the category page to have text with a description of why the page exists and how it differs from the nine adjacent categories. Good category copy solves the needs of the crawler without causing trouble for the shopper.
Most often this design will incorporate a brief block to help a user select a filter above the grid, and a more lengthy description for the user that has purchased the product and scrolled all the way to the bottom. This is as much a layout decision as it is a writing decision.
Deciding which subset to consider is the task on a category page, not which product to buy. Copy that names the split does the work: if you need to vacuum several rooms, consider a cordless. If you want to vacuum your stairs, consider a corded. If you want to let your robot vacuum do the work for you (and as long as it works), consider a robot vacuum. This beats four hundred words of the history of the category.
Two adjacent categories, one model, and the copy comes almost exactly the same: same starting text, same reassurance about quality and selection, nouns swapped. Search engines identify that as one page and choose incorrectly. Shoppers who read both learn no information that helps them choose.
The writer looks through the categories and what they actually contain. Price spread. Brand mix. The attributes that vary. The two, three, n number of products that account for most of the sales. Copy written from that reflects his range. You write accordingly from the category name, everyone does.
Catalogs fail at level three. It is easy for first level categories to be distinct. However, things begin to get tricky when copy starts to look the same and search engines pick the page they like best. To combat this, we intentionally write the neighboring page in the same relative sitting, but from different points of view, in order to preserve distinction at scale.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical category description | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short category intro | 150 | $15 | $0.15 | $15.15 |
| Full category page | 500 | $50 | $0.50 | $50.50 |
| Ten categories | 3,000 | $300 | $3 | $303 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes. For large batches we agree a structure and a voice sheet first, then work through the catalogue so the whole set reads consistently. The rate stays the same; what changes is that you approve the pattern once rather than every item.
Roughly 60 to 100 words above the grid and 250 to 400 words below. Length only matters when categories should be expanded to cover size systems, compatibility, or regulated products. Filling a category page with unnecessary words also pushes the products off the page.
Break it into three parts. A long block Messes with the shopper’s journey and reduces conversions. Short blocks help the shopper orient themselves. The longer block can go underneath, providing detail and internal links, which helps the flow of the content.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Sixty category pages is the size of an order where you start to worry about how long it will take to get through about forty. I read all of them. The descriptions of the products in the categories of oud and rose, written by two different people, contain no common sentences. It was worth paying someone to do these descriptions.
The risk of doing the same order size again is all pages coming out as the same three sentences shuffled. These aren’t that. The tent category mentions set up time, the boot category mentions break in time. Somebody must have read the description about what we sell. The half percent we give to tree planting is something that works well for a company selling tents.
Two descriptions out of twenty used the same phrase and it is a phrase you notice appears next to each other in the navigation. Flagged it; it was fixed next week. The other eighteen were just fine.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees