Not being able to stand behind your cross-sell recommendations is worse than offering none. A suggestion for a filter that doesn’t fit the lens or a refill for the model that was discontinued tells the customer to completely disregard your recommendations.
That means that writing goes on top of the compatibility data. If there is no compatibility data, the writer creates the pairings together with your product team, before they even begin to write copy.
The connection can vary by pair. There are accessories required to solve a problem, or simply the most common add-on. Stating which one it is changes the answer. The request for the 58 mm adapter for this lens is not the same as people that bought this also liked.
Models create cross-sells that look right yet don’t work. They use lenses or filters that don’t match the model, or year old straps. They reuse one line and stick it under every product so, whether or not the combination is right, the block reads automated.
The writer uses your compatibility matrix, your bundle data, and, if available, the frequently bought together report. Product pairs that are just selling well individually on their own are eliminated. The result is a list of pairs which can be rationalized in a sentence, the length of the space provided.
This sample of copy includes a pairing table. Each row contains source and destination products, the suggested product, and the reason for the recommendation. It’s designed to work in most recommendation application platforms and will give your merchandisers a record for each recommendation reason. This matters most when a product is removed from the catalog and someone needs to decide what to replace it with.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical cross-sell copy | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One product's cross-sells | 200 | $20 | $0.20 | $20.20 |
| Ten products | 2,000 | $200 | $2 | $202 |
| Catalog cross-sell pass | 5,000 | $500 | $5 | $505 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes. For large batches we agree a structure and a voice sheet first, then work through the catalogue so the whole set reads consistently. The rate stays the same; what changes is that you approve the pattern once rather than every item.
Then building it is part of the job and it’s worth the time. The writer works through your range with whoever knows the products, notes what works with what, and gives you the matrix along with the copy. You end up with it and it comes in handy long after this order is complete.
Both with different copy. The line on the product page builds confidence in the decision being made, and also explains why it’s compatible. On the cart page, it is a reminder, therefore it is much shorter and relies on what other people added to the cart. The same sentence in both places does poorly.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
We hoped for 2 days on 40 short descriptions but got 3 which is the max they promise, so we have to take the blame for that. The copy explains the difference between porcelain and ceramic without having to explain it to the staff 2 times. Sizing questions to support have significantly decreased.
Two descriptions out of twenty used the same phrase and it is a phrase you notice appears next to each other in the navigation. Flagged it; it was fixed next week. The other eighteen were just fine.
Our customer base has advanced knowledge of bikes. We covered what a groupset is in our opening guide. Our audience would find this condescending. I reported this, and the rewrite assumed this knowledge properly. Everything else was calibrated correctly, so this was more of a briefing fail on my end.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees