Every founder has their go-to story. It is something they tell over and over again. It is virtually the same in every presentation and on every website. It has been sanded down so much that it lacks all of the interesting details. What is more interesting is the near miss. What almost happened instead? That is usually the way to the more interesting and less told stories.
This takes a follower asking follow-up questions, and that’s why this starts with an interview. Thirty minutes on a call yields three things a pitch deck is lacking, and one of them is usually the thing.
For a founder profile, you’re doing recruitment, fundraising, and sales all at once, and this only works if a reader believes it. Belief is earned through specifics. This includes the month you almost ran out of money, the customer who said the first version you built was useless. These details exist in someone’s memory and nowhere else on the internet.
Every founder has their unique origin story, but most founder stories share common attributes. Frustration with the status quo, a bout of sleepless nights, and a decision to build it themselves. This is a generic template. Readers become bored and skip the fourth paragraph. Some founder stories are built upon an existential crisis. While others are built upon insomnia. Others are built because the alchemical union of a spark of passion and an idea are transformed into a real world manifestation.
For interviews, we look at conversation skills first and second sector experience. One writer who can hold a conversation and listen for the interesting asides will get a better profile than a specialist with a questionnaire. If you approve the writer, they get to speak with the founder who will read the draft before anyone else does.
Order length and add to brief that it requires an interview with the founder (allow up to three). Interview within two to three founder availability. Transcription will be provided three working days following the interview. You may also send transcript, if available, in lieu of an interview.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical founder profile | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short profile | 600 | $60 | $0.60 | $60.60 |
| Standard founder profile | 1,200 | $120 | $1.20 | $121.20 |
| Long-form feature profile | 2,500 | $250 | $2.50 | $252.50 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Anything from 100 words up. Because you pay by the word you are never buying padding to fill a package tier.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
Then send either a transcript of the podcast or answers typed into a document. It is a weaker profile, but, since nobody can ask follow-up questions, we’ll say it is workable, and the writer flags where the gaps show.
Yes, ghostwritten first-person founder essays are common and read better on LinkedIn than third-person profiles. The founder still has to approve every line, because LinkedIn publishes the essays under their name and they will get asked about it.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Two out of four outlets put your article out exactly like it was in our lead paragraph. Every other lead-in has either ignored or rewritten our releases. What’s notable here is that our lead-in this time was our measurement change, while in the past it was company achievement.
The release covers the number first, and puts the CEO quote in the fourth position. It was picked by two industry magazines. One modified six words. I have been a writer of releases for 15 years, and that has only happened to me on two occasions.
I was told that the slide with the market size was not helpful, and the traction numbers were on slide fourteen. I had to admit that was correct, and it wasn’t easy to hear. The updated story was now eleven slides instead of the previous nineteen, and I stop losing the room after minute four.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees