A reporter’s job description includes reading people’s emails, answering some, and combing through hundreds they receive each day. Most emails will be ignored. The ones that do get responses will be from people who have likely read the reporter’s previous work and appreciate why that task is theirs to accomplish. Before writing, there is a fair amount of research to be done.
There is a thorough review of a reporter’s recent work, which includes recent bylines, down time (what they have chosen not to report on), submissions they have accepted, and how they define their media beat. All of that is followed by a brief email that takes everything into account.
The minimum requirement for a pitch is a single sentence explanation of how a cited piece is related to the reporter. We clarify if we are offering an exclusive, an embargo, or an open pitch. We outline the scoop, because if the pitch does not answer that question, it should not be sent.
An example of a specific and costly failure would be an article where the models simply create bylines. An article pitch with a link to a piece the reporter has not authored will result in severing the relationship, and sometimes in a visible manner, because journalists are known to take screenshots. Verifying information means that they open the article, and an automated text production system has no way of doing this.
A writer gets the reporter’s last published stories and notes what they leave out, and that becomes the main idea for the pitch. All cited evidence is confirmed by opening the article, because it is slower than a headline check, and that’s why we never send a pitch that references unpublished work.
These are not mass applicable. You send five of them, not five hundred, and you use them when one reporter is the best fit for one story. That’s why most teams send it out with a broader announcement that goes to everyone, so the reporter gets first access.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical journalist pitch | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single reporter pitch | 150 | $15 | $0.15 | $15.15 |
| Pitch with exclusive offer and follow-up | 300 | $30 | $0.30 | $30.30 |
| Pitch set for six reporters | 900 | $90 | $0.90 | $90.90 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every draft goes through an editor, then through several AI detectors and a plagiarism check. Anything that does not come back clean is revised or reassigned. You get the reports with the delivery email.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
No. The pitch comes from your email, not from ours. A pitch from an unrecognizable inbox puts you a step behind. You receive the email as text, ready to paste, with the subject line and embargo details.
Most reporters will not respond and that is perfectly normal. We follow up about a week later with a new request in the form of a new email. After that, you pitch something more compelling in the next quarter.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Two out of four outlets put your article out exactly like it was in our lead paragraph. Every other lead-in has either ignored or rewritten our releases. What’s notable here is that our lead-in this time was our measurement change, while in the past it was company achievement.
The release covers the number first, and puts the CEO quote in the fourth position. It was picked by two industry magazines. One modified six words. I have been a writer of releases for 15 years, and that has only happened to me on two occasions.
Body copy hit the nail on the first draft. The headline tried to be clever with a pun, but it only made sense to the person who made the pun, and that was the only person who could appreciate it. I flagged it and had four alternatives by the next morning. I used the second. Missed the first swing, but the quick fix version was well received.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees