Most company blogs got it wrong with frequency being the target and measuring success based on achieving the target frequency of four posts per week. Two years later, the archive holds three hundred posts that no one finished and nothing links to.
Rather than writing a few posts, we would much rather write eight a year that people would actually forward. During the process, we have determined that each of these posts has a certain reader in mind, one key point to make, and has something in it that will not be found on the first page results.
A blog is a serial communication format, and serial posts rely on recognition. Machine-generated text is devoid of a consistent person, and the result is a collection of posts that resemble one another. Readers return because they trust that the last post was worth their time.
Generated posts all have the same outline. They all start with repeating the headline, each shaded equally. After that, a pointless bulleted list is found. The post finally ends with a summary of the post. Most blog readers have memorized this shape, and leave between the first and second subheader.
What do you know that your competitors don’t? We’ll take that and turn it into a spine. It could be a pattern in your support tickets, a different process you have, or even a number from your day-to-day operations. After that, search intent will naturally inform both your headings and title, and never your argument.
Every post that we create runs from headline to subheads to body to meta fields, and brings its own list of internal links. Our regular clients always have a voice sheet on file, which is why the fortieth post still opens the way the first one did.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical blog post | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Quick post | 700 | $70 | $0.70 | $70.70 |
| Standard post | 1,200 | $120 | $1.20 | $121.20 |
| Cornerstone post | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every format is priced identically: $10 per 100 words plus a 1% platform fee. A 1,200-word blog post comes to $121.20. There is no research surcharge, no rush tier and no minimum retainer.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Post three examples of good work. The writer describes a simple voice pattern from them. This pattern includes ideas like sentence length, ways to start a sentence, words that you would never use, and whether or not you talk to the reader. Aligning an archive is a normal job for a writer.
We provide both a document and an HTML solution that covers WordPress, Webflow and most headless CMS options. We do not manage CMS logins for our clients. If your editor changes the formatting in an unacceptable manner, send us the file and we will rework the HTML.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
We’ve been outsourcing blog posts for two years and need to rewrite every intro, but this one didn’t need anything. This one went directly to our editor. The writer noticed something the rest of us and probably the past writers missed, and that is a reference to “members” in an older post, which I attached to this brief. We swear by “members” and never say “customers.”
Before our first writer began, they emailed to ask which of our two returns policies freight customers falls under. I’ve never been asked that before. The returned post had that distinction made in the second section, and I didn’t have to correct a single fact.
The writer emailed before starting to ask which returns numbers we were allowed to publish. This is the first time anyone has asked this of us. The email came back as the argument with the caveat inserted, and Legal cleared it with no comment.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees