Someone actively seeking alternatives has made up their mind to leave. They’re not looking around. They’re evaluating what is the closest trade-off, how much the new option costs, and which option will be the least bothersome for other reasons.
That means the piece has to be honest about migration, not only about features. Half the value sits in the paragraph explaining what you give up by moving.
Everything in this category deteriorates faster than everything else we write. Products get bought, free tiers go away, a popular option shuts down and its name is still listed in every alternatives lists for another two years. Keeping just one accurate with the latest information is an ongoing verification process, and this is why a reader trusts the list.
Lists of alternatives generated by artificial intelligence (AI) are like archaeology. They point users to products that have shut down, free tiers that were subsequently discontinued, and pricing data that was current as of the time the training data stopped. The user clicks the link, sees the parked domain, and loses faith in the credibility of all the other eleven entries.
The author uses real-world situations to describe what a product is actually used for, rather than all of its functions. Each product is then measured for its ability to fulfill that specific function. Any overlap in the marketing category is not worth consideration, and even popularity in name would not save that product.
Being one of the alternatives, this page captures buyers at the moment they are ready to move, making it the highest intent content most companies fail to write. The version that works positions your competitors fairly and names the situations where they win. Readers from that page trust you already.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical alternatives article | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short list | 1,200 | $120 | $1.20 | $121.20 |
| Standard article | 1,800 | $180 | $1.80 | $181.80 |
| Comprehensive roundup | 2,800 | $280 | $2.80 | $282.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes. Send two or three pieces you like the sound of, or your style guide. Matching an established voice is ordinary work for a writer and close to impossible for a model that has never read your back catalogue.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
Yes, appropriately placed rather than always at the top. If your product doesn’t fit a particular reader, the piece doesn’t hide that. Having readers compare one claim with their own experience is how the entire page remains in use.
We will put a correction in if we see you’ve made a claim that is wrong. If the claim is right and has source, we won’t do anything about it. You are the publisher so the decision is yours, but we will show you which situation applies.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I needed a write-up and got a list of questions, which I ended up copying completely. Question 9 opened a topic that the person had never publicly discussed. The edits of the transcript kept her cadence.
A lot of thought leadership articles outline a few positions and remain neutral. This piece takes a stand on procurement in the second paragraph and supports it for 1100 words. Two rivals have written answers. That was the goal.
The writer emailed before beginning the draft to ask about the churn data we presented to the board. In our slide deck, there were two data points, and they had a discrepancy which no one has pointed out to me before. The draft used the correct number and flagged the discrepancy in a footnote.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees