Much thought leadership appears thoughtless. It states what the industry already thinks in a confident register and lets the byline do the heavy lifting. The audience you want to impress reads three of those a week and skims all three.
The successful version shows the audience something they had not come to a conclusion on, and supports it with evidence that only your organization possesses. This means it cannot be researched and written into existence. It must be extracted from someone.
The point is that one person knows something the majority of the field does not. The generated text provides the sector average with an expert’s photo attached, which takes away the credibility the byline was meant to provide. Peers notice it first, and peers are exactly the audience the piece was written for.
This is perhaps the most public of any writing we do because it’s entirely about lineage. The average ideas in the article are a reverse of what the article aims to prove: that the named expert had no substantial points to make.
We research after we extract. The writer will interview your specialist and locate the two or three sentences that pique the interest of the outsider and use them to structure the article. Desk research will be done later to provide some context, but will remain complementary to the framework. Never will desk research offer an argument.
Let us know who the piece we’re viewing rests on (roughly what their thinking is like), and we try to arrange the interview according to their calendar. There is no account to create and no payment is required until the brief has been agreed upon. The three day time period starts when the interview has been conducted, not when the order has been placed.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical thought-leadership article | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short piece | 900 | $90 | $0.90 | $90.90 |
| Standard article | 1,500 | $150 | $1.50 | $151.50 |
| Flagship essay | 2,500 | $250 | $2.50 | $252.50 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Fill in the order form with your brief and email address. No account needed. You get a confirmation by email, then the finished piece as a document within 3 days.
Thirty minutes works most of the time, and those thirty minutes justify the publishing of the piece. Of course, if it absolutely cannot happen, send the recordings of your presentations, your internal slides or long email chains, and the writer will work with those. It will result in a weaker piece and we will say so.
Anything that can be traced to a source gets one. Anything resting on your own data is sent back to you for approval of the exact wording by quoting the sentence. If a claim cannot be substantiated either way, it is cut from the final draft.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
A lot of thought leadership articles outline a few positions and remain neutral. This piece takes a stand on procurement in the second paragraph and supports it for 1100 words. Two rivals have written answers. That was the goal.
Thought leadership is typically an overview of what is already commonplace. This essay takes a stance in favor of warehouse automation, and even has a paragraph in addressing the automation argument. Given this pushback in the comments, that is actually the goal.
Savings explainers like to use analogies, and this one shows us a table with two worked examples. Our compliance reviewer passed it with zero comments for the first time in the four years I have been here. This must be a first for them also. (I have never actually read a savings explainer.)
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees