Need Marketplace Listings? Get the Human-Written Version
Each marketplace has its own rulebook, and none of them are consistent. One limits the number of characters in a title to 80, while another limits it to 200. One suppresses listings that include shipping, while another expects it. A carefully crafted listing that breaks the rules does not appear in the marketplace.
You must understand the rules before you begin writing a listing itself. The listing must fit in the space that the rules allow. Copy does not grow an environment to accommodate it, as a plant does by stretching its roots, but continues to grow despite the space it must live in.
You are selling on a marketplace where your prospect is forced to look at eight other offerings. They are reading as fast as possible to see if your offering has the size, quantity, or if it’s even compatible with their purchase. The listing that finishes each attribute first will win the sale. The rest of the fancy writing falls flat as the sale is made.
Ruling-out attributes placed where a comparison scan finds them.
Copy written inside the channel’s character and format limits.
Prohibited promotional language kept out from the start.
Where AI falls down on marketplace listings
Few things irritate marketplaces like marketing sellers. Key words and phrases like “best seller” or “free shipping”, or even including competitor brand names, can all lead to a product listing being removed. There is usually a point where everything sounds good, but all of the listings get rejected.
Features, Benefits and Human Writing for No-AI Marketplace Listings
We know the differences between what the marketplace needs and what the buyer needs. Fields with requirements have structured areas where filters read them. Benefit writing goes into description to allow room for it. The most common way sellers waste their best copy is to combine benefit writing and strong selling into one long paragraph.
How a marketplace listing gets written here
Confirm the channel, category and the field limits that apply to it.
Fill the required attributes first so filters and search index correctly.
Write title, bullets and description against each field’s character budget.
Check the draft against the channel’s prohibited-content list before delivery.
Keeping No-AI Marketplace Listings Consistent Across Products
Creating the same catalog listing for three different marketplaces can cause version control issues. We create one master listing for each product and channel variants are derived from that master listing. As a result, if we need to fix a spec error it is done once and it pushes to all downstream channels. Without this, a price or capacity change that is corrected on one marketplace will remain incorrect on the other two.
A master listing per product with per-channel variants.
Structured attributes supplied separately from the prose.
Titles and bullets inside each channel’s character limit.
A prohibited-term check run before the file is sent.
Delivery in the flat-file layout your channel expects.
What people commission marketplace listings for
Opening a second sales channel with the same catalog.
Recovering listings suppressed for content violations.
Replacing supplier copy duplicated by every other seller.
Preparing a bulk upload before a seasonal deadline.
What marketplace listings cost
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
Typical marketplace listing
Words
Writing
Fee (1%)
You pay
Single listing
250
$25
$0.25
$25.25
Ten listings
2,500
$250
$2.50
$252.50
Thirty-listing batch
7,500
$750
$7.50
$757.50
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting.
Full pricing breakdown.
Questions About No-AI Marketplace Listings
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes. For large batches we agree a structure and a voice sheet first, then work through the catalogue so the whole set reads consistently. The rate stays the same; what changes is that you approve the pattern once rather than every item.
Here are Amazon, eBay, Etsy, Walmart, and Shopify with their own pages, and we also write for Faire, OnBuy, Bol, Wayfair, and Reverb. Send the category’s style guide or a listing template and the writer will adapt to it.
Yes, because channels do have that field and we treat them as separate copies. Search terms should have synonyms, misspellings, and regional words that are uncomfortable in visible text. Search terms should not repeat what your title is already ranking for.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews
What clients say about our marketplace listings
Reviews from completed, paid orders in this category.
RIRustam IProduct Owner, Northgate Tiles
Took all 3 days but was worth it
We hoped for 2 days on 40 short descriptions but got 3 which is the max they promise, so we have to take the blame for that. The copy explains the difference between porcelain and ceramic without having to explain it to the staff 2 times. Sizing questions to support have significantly decreased.
Verified orderProduct descriptionsApril 2026
BNBeatriz NEcommerce Manager, Cobalt & Fern
18/20 first time right
Two descriptions out of twenty used the same phrase and it is a phrase you notice appears next to each other in the navigation. Flagged it; it was fixed next week. The other eighteen were just fine.
Verified orderCategory descriptionsMay 2025
CACamille AFounder, Ostara Botanicals
Needed a second go at the back panel
Re: Packaging
The front panel is perfect. The back panel comes in at a clinic-like register that is a bit at odds with our label design. I sent the packaging, which I should have done first. The second version fit.