Navigation is the most crucial element of UI design. The words you use to describe each link may determine whether a visitor finds the thing they are looking for. Navigation is the most important UI element. It consists of no more than a handful of words and makes the difference for a visitor as to whether or not they find what they came to your site for.
The typical failure is that the menu mirrors the company. Departments turn into sections, internal product names turn into labels, and the visitor is expected to learn your company structure in order to find anything.
Menus work when their labels match what’s already in the visitor’s head. This comes from user logs and tickets rather than naming workshops. Clever section names are one of the more expensive forms of cleverness on a website because the cost is hidden: people just leave without telling you.
Ask for menu labels and a model spits out Solutions, Platform, Resources and Insights, because those are the most common things on the documents it’s learned. Those words are the most hollow. Nothing in the output relates to what people type into your search boxes, which is the only thing that matters here.
Two words leaves almost no room for voice, so the writer focuses on being precise and consistent. We validate labels against on-site search data. Once validated, we read through each set to make sure we aren’t plagiarizing the words to pages.
Our starting point will be your current sitemap and any analytics you have. The submitted file will have a label and the page it links to, and the rationale behind the language, as debates about navigation changes happen internally, and rationale adds to the argument.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical navigation copy | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Primary nav and footer labels | 100 | $10 | $0.10 | $10.10 |
| Navigation with mega-menu descriptions | 250 | $25 | $0.25 | $25.25 |
| Full site labeling pass | 500 | $50 | $0.50 | $50.50 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes. Send two or three pieces you like the sound of, or your style guide. Matching an established voice is ordinary work for a writer and close to impossible for a model that has never read your back catalogue.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
Yes, and it often is. No label rescues a section containing four unrelated things. The writer will distinguish when a naming problem is actually a grouping problem; however, restructuring the site will remain your team’s call, and is a larger task than copy.
The rationale that you get with your shipment includes a way to name things. It includes how you handle plurals, when a section takes a verb, what word you chose not to use, and several others. All new pages get labeled the same way after this instead of whoever is shipping things names them.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Writing the response was easier than answering the question. Unfortunately, we were unable to provide a detailed explanation for the middle tier. We decided to merge those responses as well. The new version of the page was clearer and described the two tiers of the plan with more detail. Our customer support email has been receiving fewer requests.
Six weeks of internal dispute about the pricing copy settled the morning the draft arrived because it renamed two tiers and made the choice clear. Sometimes you need someone from outside the building to come in and say the obvious. The rest of the page just needed one comma.
I was given 22 unique questions after I requested 25, and there were 3 questions that were related to each other. I took care of the merging process in 10 minutes rather than sending them back. Everything that stayed is of high quality and was very precise regarding our deposit terms.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees