Commentary must be short and sweet. Journalists cut down their pieces to two sentences, while newsletters are down to a paragraph. From there, the rest is never even read. That inverts the writing problem because the piece has to survive being cut down to the best forty words.
So we write these as quotable sentences. Each one should be able to stand on its own and should be attributable to your spokesperson without the use of a qualifying clause or phrase.
Good commentary does what press statements don’t. It is insightful and opinionated, written as the story unfolds. The insights come from experience and the nerve to have an opinion comes from bravado. The last is the ability to draft a pithy summary.
Some quotes are so uncontroversial and balanced that journalists cut them from their stories. Journalists say these quotes are “grammatically perfect, evenly balanced, and say nothing anybody could argue with.” The perfect quote says nothing that can be questioned. Journalists pass these quotes to the next person.
A quick call with your spokesperson is the best way to immediately capture their reaction. The point will be summarized in two or then three paragraphs, and the writer will check any statistics for you. A best line will be noted, as that is what will capture a reporter’s interest.
Two rounds of revisions stay open for two weeks. That translates to commentary time more as tone rather than substance. It is more of a legal team taking the time to soften a verb, or a spokesperson wanting to sound less sure. The person who took the original call does the revision, so there is no need to explain it twice.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical expert commentary | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single quote pack | 150 | $15 | $0.15 | $15.15 |
| Commentary piece | 400 | $40 | $0.40 | $40.40 |
| Extended comment | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Fill in the order form with your brief and email address. No account needed. You get a confirmation by email, then the finished piece as a document within 3 days.
Sometimes. Our published window is up to three days, but commentary is the format where we check whether a writer is free and give you a yes or no within the hour. We prefer to say no than to promise a deadline we might miss.
Yes, since you own it outright. However, a reporter who sees that quote somewhere else will not use it. We give you variations of the main quote for free, so you can use them for the same order.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The quality I had no problems with. The timing was way off. I thought a 900 word how-to would show up in a day, and I had to use up the whole three days. My bad for not checking the delivery terms. There was one measurement that had to be fixed, and that one came back in a couple of hours.
We provided a recording and a rough transcript. What came back left the subject’s hesitations in the most important places, and removed them otherwise. They wrote to say that it was the first time they had read an interview of themselves that sounded accurate.
A proper roundup is hard to do, and easy to fake, and this one didn’t. Each one explains where the pricing was verified and when it was checked. Two entries had notes stating that the writer could not verify some vendor’s claims. That is why we accepted it.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees