Your page is the only page on your website that is promoting someone else’s creation. For this reason, that page is the only one that has an audience that will appreciate it when you get something wrong.
This is one of the highest intent pages you can publish. Someone searching for alternatives to specific named tools shows intent to purchase. They just need a straight comparison to use.
These pages capture people at the end of their process after they’ve used the other tool and hit its limit. The reader of these pages knows the competitor better than you, so anything that’s either unfair or out of date makes the page lose credibility in one fell swoop. Fairness in this case isn’t politeness. It’s what makes the page functional.
These comparisons are solely based on your memory of the internet, which results in descriptions of pricing/feature tiers that no longer exist, and outdated limits. No lack of confidence is found here. Publishing a false claim about a named company is an error of a different type than publishing generic copy.
The writer uses the available public resources: the competitor’s pricing page, their documents, their changelog, and reviews during the last year. Every claim has a date and a source. The page calls out a genuine feature comparison rather than generating an artificial distinction that would probably go unnoticed by anyone.
These pages are impermanent, which is why source lists and dates are included in delivery. To refresh your pages at regular intervals, we recommend avoiding finality in your last edits. We will remove anything uses disparagement rather than comparison and would therefore stop being a comparison.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical alternative page | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single comparison page | 800 | $80 | $0.80 | $80.80 |
| Alternative page with feature table | 1,400 | $140 | $1.40 | $141.40 |
| In-depth comparison | 2,200 | $220 | $2.20 | $222.20 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every format is priced identically: $10 per 100 words plus a 1% platform fee. A 1,400-word alternative page comes to $141.40. There is no research surcharge, no rush tier and no minimum retainer.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Analyze facts, not characters. Refer to publicly available pricing and documented behavior. Time stamp every statement. Rather than using competitors’ names in your brand name, describe the competitors in your writing. Avoid including anything without evidence. We flag potentially risky statements, but your attorney should review the page prior to publishing.
Every quarter is a good default in the absence of a pricing change. It can be as prompt as after the competitor changes pricing. The delivered source list makes that manageable; one person can recheck ten entries in twenty minutes, rather than verifying the entire page again from scratch.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I was given 22 unique questions after I requested 25, and there were 3 questions that were related to each other. I took care of the merging process in 10 minutes rather than sending them back. Everything that stayed is of high quality and was very precise regarding our deposit terms.
Everyone said we should tell our story. The writer asked what a customer needs to believe before buying, and made a 280 word response. Our founder did the mildly offended response for about a day and now uses that in interviews.
Writing the response was easier than answering the question. Unfortunately, we were unable to provide a detailed explanation for the middle tier. We decided to merge those responses as well. The new version of the page was clearer and described the two tiers of the plan with more detail. Our customer support email has been receiving fewer requests.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees