Every field on a form requires an answer, and every unspecific error message causes a submission to be lost. The copy has to convince users to provide an answer for every question by clearly explaining the reason for asking the question and what happens to the answer.
When filling out forms, most people abandon them at the error message prompt. Most invalid input messages say something is wrong, but not how correct it can be fixed. This fills most people with enough frustration to consider such a page a waste of time.
Forms convert when input fields include labels, placeholder text, and clear error messages. Labels should indicate the format of data fields. Placeholder text should describe the type of data to be entered. Error messages should suggest what value would be an appropriate submission. Because screen readers read these strings aloud, it actually becomes an accessibility issue if they are not clear.
Generated forms write rules for themselves. They add their own password and character limit requirements. Sometimes, they write rules for validation that your code does not enforce. This means that your helper text and code do not match. It also writes error messages for the system that say simply that the request failed. It does not write messages that tell the user what to enter instead.
The writer often maps form fields to validation rules line by line because they’d rather go with no copy than have copy that contradicts the code. It’s a more professional approach to maintain simplicity with forms. Personality has no place in error messages and jokes in failure messages will not read well to the user who has already failed twice.
Please send a screenshot or link to the form along with the validation rules and post-submission actions. We’ll deliver each field as a table to make it easy for a developer to wire it into the form. Any fields that have validation that conflicts with the copy have a flag issued against them.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical forms copy | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single form | 100 | $10 | $0.10 | $10.10 |
| Multi-step form | 250 | $25 | $0.25 | $25.25 |
| Form suite across the site | 500 | $50 | $0.50 | $50.50 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes. Send two or three pieces you like the sound of, or your style guide. Matching an established voice is ordinary work for a writer and close to impossible for a model that has never read your back catalogue.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
What happens when an answer is left unaddressed? If an answer can be left unaddressed and collected later, then it does not have to be addressed in the initial submission. The author notes the fields that were the most challenging to write helper text for, and it is usually the same list.
That’s the on-page confirmation message, yes. The email message also sits with our email services. You should brief them together. The use case of the message sent promising a call and the message sent promising the ability to download should be the same. So, explaining the tag lines as call me and download should be used consistently and avoided.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I gave them 400 support emails and said to grab 20 pertinent questions. I got 18 questions in return and an explanation as to why the other two were the same question. That explanation turned out to be really helpful in resolving tickets.
Body copy was spot on, but hero headline was off. It explained who we are, rather than what we do for the customer. Perfect in the second attempt. Two rounds are included, so it was free, just a day’s wait.
The writing is warm without being cringe, exactly how I wanted it. It did take the three days to complete and I was hoping for two. This is my fault for not asking about the turnaround time. I have no complaints about the writing.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees