A category page has a design problem before it has a writing problem. Any content above the grid will delay showing products, while the content below will be read by very few people unless it is worth scrolling to see. The copy needs to work in two different sizes.
A shortened description intended primarily for decision makers occupies the space at the top of the page. A longer answer intended for those who are undecided, as well as for the search engine, fills the space below the decision makers.
Category copy occurs when multiple selling sites use the same words to describe a product, as they’re all describing the same product. When vocabulary is the only distinguishing factor between your site and others selling the same product, that’s voice. It comes from knowing enough about your buyer to be able to guide them away from circumstances that you describe as less than ideal.
Generated category copy will copy the category name for each entry until it hits a certain density. Because it does not know which of your six subcategories a shopper should choose, it will not tell a shopper why some items are returned. It will lead a shopper to believe that you are offering a variety of similar products. The result looks like padding underneath a grid.
Category page visitors tend to be browsing or narrowing. Based on the search data and filters actually employed by users, the writer finds out which and writes to that. Browsing requires a range and a sense of orientation. Narrowing requires the two or three key product differentiators.
Category copy is like a hub your product pages link back to, so it can capture definitions and comparisons that you otherwise would repeat on every listing. Written that way, one category page captures a paragraph that forty product pages would repeat. It also serves as a good target for your internal linking.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical category page | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Category intro block | 250 | $25 | $0.25 | $25.25 |
| Category page with buying guidance | 600 | $60 | $0.60 | $60.60 |
| Pillar category page | 1,200 | $120 | $1.20 | $121.20 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Generally, between forty to eighty words. Long enough to help someone figure out where they are, but short enough to fit completely on a mobile device screen. Everything else should go below the grid, where there is more space.
The answer will appear when name brand products are referenced in the text. The writer keeps the page grounded to the buying criteria and the range as a whole instead of to select products. Because of this, a category can be restocked without the paragraph above it needing to be rewritten.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
They took the request to avoid the usual family and ping pong nonsense seriously and a brief paragraph I wrote on the on-call rotation certainly needed my editing efforts before publishing it. It was my fault for the brief and I prefer to approach it like that, at the beginning of all things, rather than all the other things coming first without it.
One factual error: the page lists our whitening treatment as a single appointment when it should be two. Thin brief on my side, but I would have expected a query rather than an assumption. It was corrected in less than a day after it was flagged, and the rest of the page needed nothing else.
The writing is warm without being cringe, exactly how I wanted it. It did take the three days to complete and I was hoping for two. This is my fault for not asking about the turnaround time. I have no complaints about the writing.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees