A call to action is a promise about the next screen. The “get started” button, for example, promising to take the user to the next screen and input a card ends up blaming the offer for the bounce once the user leaves the offer page.
Most CTA (calls-to-action) writing gets done in isolation—one button at a time— by the section builder. This results in a website where there are six alternatives that mean the same thing. They don’t even begin to explain what actually happens.
Almost every button on the internet can be composed of four verbs, which means that most internet sites have a similar voice and style for the call to action. That also means that certain unique phrases can add the most value. Using the phrase “see pricing calculator” over “learn more” is not a decision based on style. It can completely change who clicks the button and what they anticipate when they reach the destination.
Training the buttons model results in the four buttons every site has. This is because the model was trained with buttons from the internet. The model is especially frustrating because it adds labels to the generated UI elements that oversell the next step in the process. Registering for the service the model suggests should be free actually requires the user to enter payment information and the user abandons the process because of the mismatch in user expectations and UI.
The writer examines what the visitor just read and what they are being asked to give up, time, email address, or card. The label then identifies the exchange. For higher-commitment actions, long labels and descriptions are used. For lower-commitment actions, short labels and descriptions or no description are used.
Button wording only works as a system. When the pricing page, the blog sidebar, and the footer all prompt the same action with different wording, your analytics cannot determine which of the three worked. We provide a library keyed by action. This means that every placement uses the same set.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical calls to action | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| CTA set for one page | 100 | $10 | $0.10 | $10.10 |
| CTA variants for testing | 200 | $20 | $0.20 | $20.20 |
| Site-wide CTA library | 400 | $40 | $0.40 | $40.40 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes. Send two or three pieces you like the sound of, or your style guide. Matching an established voice is ordinary work for a writer and close to impossible for a model that has never read your back catalogue.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
There are usually two or three variations of the same argument. Testing capital letters against capitalized letters is a waste of users’ time. Testing a time versus price guarantee tells you something about your customers that will be true long after the test is finished.
When space is limited, like on mobile devices, labels that are too long wrap or truncate. That is problematic for mobile design hierarchy. A short primary label and a long secondary label do not read correctly in that scenario, whereas the short secondary and long primary labels do. We adjust to the width of your UI components when you provide that information to us.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I was given 22 unique questions after I requested 25, and there were 3 questions that were related to each other. I took care of the merging process in 10 minutes rather than sending them back. Everything that stayed is of high quality and was very precise regarding our deposit terms.
Everyone said we should tell our story. The writer asked what a customer needs to believe before buying, and made a 280 word response. Our founder did the mildly offended response for about a day and now uses that in interviews.
Writing the response was easier than answering the question. Unfortunately, we were unable to provide a detailed explanation for the middle tier. We decided to merge those responses as well. The new version of the page was clearer and described the two tiers of the plan with more detail. Our customer support email has been receiving fewer requests.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees