The only writing you commission that doesn’t require proofreading more than once is a drip campaign. These write-ups are typically unmanaged, which means there are a lot of errors that come with the passage of time. Over time, prices may have changed. Features may have been renamed. Mentions of months may be irrelevant. For instance, a drip campaign was sent out in July to promote a holiday sale.
We created drips to age well. Information on costs and overly direct links are placed on the landing page to set user expectations around maintenance. Any time something requires reassessment, we present that information in bullet point lists so you know it’s coming.
Drips must survive being “read out of season.” Drips go out on the 400th day after you wrote it to someone who joined the last week. Any reference to a current campaign, price, or holiday has already become incorrect. Emails that stay worth opening are ones that have no timestamp buried in them.
Generated drips tend to fail slowly, which is the expensive way to fail. They reference a pricing page you retired, a feature name you changed, and a season that has passed, and nobody notices because nobody reads their own automation. The complaint comes from the customer, instead.
Each line gets a durability check: will this sentence still be valid a year from now? Prices get added to the landing page. Call to action buttons hyperlink to shortened URLs that you keep permanently. We avoid using seasonal hooks in subject lines, and where a campaign requires it, we note that section as a line to review each quarter.
Automations are where old voices hide. Companies rebrand, repurpose, and move things around, while continuing to use the old terminology for each step with every new customer. Rather than a new voice, each new copy includes a thesaurus and the sentences most likely to age are marked. Brief annual reviews are all that is required.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical drip campaign | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Starter drip of five emails | 850 | $85 | $0.85 | $85.85 |
| Standard drip of ten emails | 1,700 | $170 | $1.70 | $171.70 |
| Segmented drip of twenty emails | 3,200 | $320 | $3.20 | $323.20 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every format is priced identically: $10 per 100 words plus a 1% platform fee. A 1,700-word drip campaign comes to $171.70. There is no research surcharge, no rush tier and no minimum retainer.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Yes. Email us the existing emails and we will provide a summary of the stale text, information that conflicts with what we sent, and what you can remove. You will only need to request a rewrite for the ones that we kept. Paying per word means there will never be an audit that will require us to rewrite everything.
The delivery provides a list of line items most likely to need updates due to aging. Examples include product names, integrations, page URLs, and pricing. Be sure to place a reminder on your calendar to check this list at least twice per year. The majority of drips need a handful of edits, not a complete rebuild.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The old sequence tried to cover everything in the first email. This version pushes the integrations message to day four, which is when people are more prepared for it. There has been a noticeable increase in activation for day seven and a decrease in week one support tickets.
Five emails, four landed first time. The fourth leaned on urgency in a way our brand does not, and I said so. It was rewritten within a day and is now the best performer in the set. I’m most likely working with too general of a brief on tone.
Our newsletter uses humor to describe the office kettle. I had mentioned it in the brief, and it’s there used in the right way, in the right register. Subscribers interacted with that newsletter more than any other we published this year.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees