Preview text is the second line of your inbox listing, and in most programs it is either empty or an accident. Left blank, the email client fills it with whatever comes first in the code, which is often an unsubscribe link.
Written deliberately, it roughly doubles the space you have to make a case for opening. It is the cheapest improvement available to almost every sender, and it takes a writer an afternoon rather than a quarter.
The forty characters after the subject line tend to be overlooked the most. It’s usually whoever is tasked with email timing that jumps in to write it, or not at all. If they are treated as a continuation of the subject line, then a pitch that would normally be nine words, becomes a twenty word pitch, without even touching the email.
Asked to generate sample text, the model paraphrases the subject line. A model must never do this. The listing then describes the same thing twice, and the reader is left no more informed as a result of the second description, and the extra space you wanted to use has been wasted on redundancy.
We create a preheader so the subject line, preheader, and email opening create one longer sentence. The length varies with the reading location of the audience. Apple Mail shows significantly less than Gmail. Mobile-centric lists require the message in the first forty characters.
Any line you send drifts this much, but your lines are usually last where they get scheduled. One of your lines is a full sentence. The next are three words. The last line was most likely left over from a duplicated campaign. Writing a set of messages where you adopt the same sentence structure and punctuation habits is how inbox listings are deliberate.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical preview text | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Test set of 12 lines | 100 | $10 | $0.10 | $10.10 |
| Campaign set of 25 pairs | 300 | $30 | $0.30 | $30.30 |
| Quarterly bank of 50 pairs | 600 | $60 | $0.60 | $60.60 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
A named human writer with a background in this kind of work. No model drafts, outlines, edits or researches any part of it, and nothing is run through an AI humanizer. Every draft is checked against multiple detectors before it reaches you.
A named human writer with a background in this kind of work. No model drafts, outlines, edits or researches any part of it, and nothing is run through an AI humanizer. Every draft is checked against multiple detectors before it reaches you.
Most clients are in the range of forty to ninety characters, but what is important is the first forty characters because that is what appears on a phone. Put the important content at the top of the forty characters and then add additional content below for desktop users.
It is worth doing when sends start becoming significant enough to read. Hold subject constant and run two preheaders against one another. Most teams do not test preheaders at all and does end up being an easy win.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
It now solves the issue of week three that some buyers experience when onboarding. We have seen a reply rate increase from under two percent to nine. After, I thought I could better it, but I made it worse by trying to rewrite it twice.
Our newsletter uses humor to describe the office kettle. I had mentioned it in the brief, and it’s there used in the right way, in the right register. Subscribers interacted with that newsletter more than any other we published this year.
Five emails, four landed first time. The fourth leaned on urgency in a way our brand does not, and I said so. It was rewritten within a day and is now the best performer in the set. I’m most likely working with too general of a brief on tone.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees