A lapsed customer knows the exact reasons for their departure. Skipping the gap in your narrative makes it appear that you have not been paying attention to the situation, which is often the reason of their departure.
Your email is correct about the lapse of time, and provides one solid advancement since then, and makes departing for good easy. It’s better to cleanly remove rather than maintaining a dormant address that you continue to pay for.
Customers will return to your business after a sluggish period if you provide them something of value. A reminder of them viewing your missed ads won’t incentivize their return, but addressing what they have complained about, or adding a requested feature, or lowered price would. In the absence of that, returning customers would have to justify a second look, and chances are they won’t.
Machine-written win-backs come off as bizarrely emotional. One of these automations may say something like, “we miss you.” It has no idea of the reason for the split. What arrives sounds just like a company talking to itself, and it normally gets you to unsubscribe.
We use your churn data, or the data you have closest to churn data, to begin our work. Customers who made a single purchase can’t be approached the same way as customers who bought twice and left, so do not send the same message to everyone and this is why most win-back marketing campaigns aren’t as effective as they could be.
It takes a month to read through the results, and the number that matters here is repeat purchases rather than opens. This test looks at just one variable: an incentive against the change you are initiating. The majority of companies have determined that the discount is the incentive that gets the click, but the news story is what keeps the customer, which is good information to know as you approach next quarter’s budget.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical win-back email | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single win-back | 200 | $20 | $0.20 | $20.20 |
| Three-email win-back | 500 | $50 | $0.50 | $50.50 |
| Segmented win-back set | 1,000 | $100 | $1 | $101 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Fill in the order form with your brief and email address. No account needed. You get a confirmation by email, then the finished piece as a document within 3 days.
It depends on your purchase cycle. For consumables, it is best to leave a buffer of twice the purchase lead time. For software, we usually require a thirty day wait after cancellation, though we can stretch this policy in the case of a cancellation after an argument. Let the writer know your purchase cycle, and we will adjust the delivery accordingly.
If the issue was specific and you fixed it then it is the best email you can send. Vagueness, or if the fix was incomplete, would make it a losing argument to even bring it up. The writer will provide you with which situation your email falls under.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Five emails, four landed first time. The fourth leaned on urgency in a way our brand does not, and I said so. It was rewritten within a day and is now the best performer in the set. I’m most likely working with too general of a brief on tone.
The old sequence tried to cover everything in the first email. This version pushes the integrations message to day four, which is when people are more prepared for it. There has been a noticeable increase in activation for day seven and a decrease in week one support tickets.
It now solves the issue of week three that some buyers experience when onboarding. We have seen a reply rate increase from under two percent to nine. After, I thought I could better it, but I made it worse by trying to rewrite it twice.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees