A nurture sequence speaks to somebody when their budget cycle starts in November. Leave them unattended, and they also leave. Bore them and they stop opening. The only thing that holds their attention that long is interesting information they can use before they make any purchase.
The emails we build are customized based on your team’s sales calls. The objections heard in week two, and again in week six, are sent as the emails in that order. We space the sequence in line with the length of time it takes your sales team to complete an actual sales process rather than the default two week gap.
You’re not writing for someone who’s going to buy this quarter, and that makes a big difference for this tone. With twelve weeks, expressing a sense of urgency is a sign of desperation. The thing that’s going to hold their interest is the material that helps them build the internal case. That would be the question their finance director will ask. It would be the comparison they have to make anyway. It would be the snafu that happens during implementation.
Generated nurture collapses into a loop. Email five provides a repetitive explanation of the problem outlined in email one because they were both generated in response to the same prompt without a mechanism to remember the other emails. A reader who opened all five emails immediately recognizes repetition and has learned to ignore the emails.
Sales calls are the building block. We ask for the team’s examples of questions from weeks two and six because that’s the email cadence you work by, and it’s the order that matters. The writer develops the arc as you go from problem articulation, to evidence, to request with low or no-pressure sell.
Between content that appeals to leads and the email requesting a meeting, Nurture should not duplicate either. We read what your blog has said and jump to the next thing. There is no need for a summary. The Sales rep should be able to refer to specific emails at the point of the handoff to Sales.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical lead-nurture sequence | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Five-email nurture | 1,200 | $120 | $1.20 | $121.20 |
| Nine-email nurture | 2,000 | $200 | $2 | $202 |
| Two-track nurture program | 3,400 | $340 | $3.40 | $343.40 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every format is priced identically: $10 per 100 words plus a 1% platform fee. A 2,000-word lead-nurture sequence comes to $202. There is no research surcharge, no rush tier and no minimum retainer.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
We enter the exit triggers into the delivery notes: a reply, a demo booked, or a visit to the pricing page, if you happen to track those. Booking the contract and receiving an email six two days later telling you how to evaluate vendors is possibly the worst nurture experience.
Partly. Examples usually do not hold. Spines do. Sequences we provide are usually one core sequence plus rewritten examples and subject lines tailored for each industry. Providing context for each industry usually does not double the word count you pay for.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I always struggled with creating the right sequence, but these seven emails move from helpful to salesy at a reasonable pace. The note on timing was a generic, boilerplate suggestion. I only bring it up because the rest of the emails were customized.
First drafts, each ninety words. No “I hope this finds you well” openers, please. I liked that the first lines you wrote referenced a specific detail about each client’s business. It meant I actually had to provide a well-researched prospect list to begin the project. Well worth it.
There were no countdown timers. There was no artificial scarcity. I was confident you would come through with the first offer. I was right. Your second email just asks about the grind size, and that usually throws us off as well. Do the grind sizes cause any confusion? In order to refine the details in the next email, please answer whether or not you are confused about the difference between the 5 or 10 grind sizes. Thank you.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees