Half the job is deliverability. A considerable portion of subscribers who ignore your emails can prompt mailbox providers to view your emails as bulk and messages that can be safely ignored, which they will do to your good subscribers.
The email should give a valid reason for staying and include instructions on how to leave, frankly. A subscriber that leaves without a fight is worth more that one who stays and continues to bloat your inbox.
The End Result, Not the Open The end result of a decision is what you want, whereas an open is what is curious. Writing is transformed because there is no longer a need for curiosity optimization. The email states the signing up, filling the void, the outcome of doing nothing, and then provides an opening on both sides with no guilt.
An example of the standard generated version asks whether interest is still present. It is the very subject line that’s currently being ignored by at least four other senders, this month. It also uses a hedging approach, which means neither the subscriber nor the sender will be disappointed, as the subscriber will neither unsubscribe nor remain a subscriber, and the list will continue to be unhealthy.
The writer looks behind the promotion to see what you actually send. Sometimes, they find what’s worth staying for. We put together a short escalating sequence. It starts with a reminder of the value you are offering. Next, we directly ask if you see the value we are presenting. Finally, we say we will stop the offer unless they take action.
The uniqueness of this measurement lies in the fact that an increased unsubscribe rate could indicate the campaign’s success. Track opens and clicks in the sequence and monitor your inbox placement during your next regular send. If placement improves after the prune, we can reasonably deem the campaign a success, even though we realize the list will be shorter and the chart will look worse.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical re-engagement email | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single re-engagement email | 180 | $18 | $0.18 | $18.18 |
| Three-email sunset flow | 450 | $45 | $0.45 | $45.45 |
| Full list-hygiene program | 750 | $75 | $0.75 | $75.75 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Fill in the order form with your brief and email address. No account needed. You get a confirmation by email, then the finished piece as a document within 3 days.
There are reasonable threshold lines for senders on a weekly or monthly basis. For weekly senders, no opens after ninety days is reasonable. For monthly senders, after six months is reasonable. Open tracking has been less reliable after Apple’s privacy update, so feel free to use clicks when available and use the threshold as an estimate instead of the exact number.
Size matters less and so much else becomes a whole lot better. This is about the open rate, click rate, placement of messages in the recipients’ inbox, and the price paid to send messages. Anyone you tell about list growth will need a heads up prior to the campaign going out because for the better part of a week, the chart will be very trending upwards in a rather alarming way.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
First drafts, each ninety words. No “I hope this finds you well” openers, please. I liked that the first lines you wrote referenced a specific detail about each client’s business. It meant I actually had to provide a well-researched prospect list to begin the project. Well worth it.
There were no countdown timers. There was no artificial scarcity. I was confident you would come through with the first offer. I was right. Your second email just asks about the grind size, and that usually throws us off as well. Do the grind sizes cause any confusion? In order to refine the details in the next email, please answer whether or not you are confused about the difference between the 5 or 10 grind sizes. Thank you.
I have my own newsletter publication most weeks. I send the hard ones to my colleagues. No one on my distribution list has noticed the change. Someone responded this week saying that they think that was my best one yet. It was a bit of a hard blow, cutting it loose.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees