It’s hard to write Onboarding email because it targets an ever-changing audience. By Thursday, two people who signed up on the same morning can be four steps apart, and the same email is sent to both.
We write conditionally. For example, when the email indicates what happens when a step is completed, what it says when that step is not completed, and how we can insert the second step without making the user feel like they are slow. This is what differentiates a sequence that engages the user and one that annoys the user.
The person who connected their data the first day is drastically different from the person who signed up and never came back. Both these types of people are in the same automation. Copy that works here is specific about one single step and says it will take about four minutes. It is also written by someone who has looked at the screen the user will be looking at.
The model doesn’t know your interface. On-boarding tools fabricate names, describe settings your app doesn’t have, and tell users to click on tabs that you removed several months ago. The emails generated to remedy support tickets result in additional support tickets, and users develop less trust in the tool.
We want to know what your product activation event is so we can work backward from that. We ask because every email should bring your customers one step closer to that activation event. Anything that fails to name its step is immediately deleted before it reaches the drafting phase. Specifics come from screenshots and your help docs.
As sales teams learn, onboarding processes often blur into sales pipelines. Your trial user reading step four is essentially a buying user, making the rest of the process support overlain with a light sales drip. We keep sales drip threads after a user has succeeded within the onboarding process.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical onboarding sequence | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Four-email onboarding | 900 | $90 | $0.90 | $90.90 |
| Seven-email onboarding | 1,500 | $150 | $1.50 | $151.50 |
| Twelve-email onboarding | 2,400 | $240 | $2.40 | $242.40 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every format is priced identically: $10 per 100 words plus a 1% platform fee. A 1,500-word onboarding sequence comes to $151.50. There is no research surcharge, no rush tier and no minimum retainer.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Yes, and it’s often correct after tiers behave differently. Free and enterprise users get stuck in different areas. We develop a shared spine once and then tier-specific emails afterward, which is less expensive than having both sequences written from scratch.
A trial account or recorded walkthrough is invaluable because the writer needs to see the real screens in order to give correct instructions and match the screens. If access is not possible, send screenshots and user guides and we will mark up anything we cannot verify.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The old sequence tried to cover everything in the first email. This version pushes the integrations message to day four, which is when people are more prepared for it. There has been a noticeable increase in activation for day seven and a decrease in week one support tickets.
12 members responded to the first newsletter and actually had something to say about the framing workshop. Our newsletter had never received a response, so that’s the benchmark I’m using. The half a percent that goes to tree planting is a nice line for our members even though it wasn’t the purpose of our order.
I always struggled with creating the right sequence, but these seven emails move from helpful to salesy at a reasonable pace. The note on timing was a generic, boilerplate suggestion. I only bring it up because the rest of the emails were customized.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees