Thirty seconds is about seventy-five spoken words when taking into consideration a legal tag and a breath before you give your ‘call to action’. Most briefs carry more than one-hundred and twenty words that are points absolutely necessary to include.
The work of the negotiation happens between those two numbers before anything is actually written as a script. A writer who drafts something without settling it is a bad copy writer. This is because their beautiful prose could end up running eleven seconds too long, and that sells for nothing.
The audience for TV broadcasts does not choose to watch, so the spot cannot begin by introducing itself. The spot has to interrupt something and capture the attention of the audience in the first two seconds. The audience will continue to watch the spot as long as there is movement, hence the strongest thirties use a single reversal or a hook instead of stating three reasons consecutively.
Each block of generated commercial copy ignores time constraints. You ask for thirty and are given a hundred and forty, a forty-five second read. With generated copy, mandatory sections are also removed, so the final copy that makes it into the slot is the one your legal team rejects.
We begin with the mandatories - legal tags and run times - because they constitute the fixed walls. The writer drafts several routes at full length, and then times each of the drafted routes to trim the length until the spot fits without a voice artist having to speed to get to the end of the line.
Before a spot moves to a studio it gets timed by a second person, checked against the mandatories line by line, and read aloud to identify problem areas for the voice actor. We also remove copy that only works with the aid of a watching producer, since most of what is broadcast is heard from the next room.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical commercial script | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Single spot (30 sec) | 100 | $10 | $0.10 | $10.10 |
| Spot family (30 plus two 15s) | 200 | $20 | $0.20 | $20.20 |
| Campaign set (60, 30 and 15) | 350 | $35 | $0.35 | $35.35 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Anything from 100 words up. Because you pay by the word you are never buying padding to fill a package tier.
Yes — that is exactly what the included revision rounds are for. Read it aloud, mark the lines that fight your mouth, and send it back. Rewriting for delivery is normal on any script and the writer expects it.
We make sure they are inputted and counted in the running time (where most drafts get it wrong). We end up sending you the exact approved wording. If the tag can’t be read in the seconds remaining, then the writer tells you what spot has to be cleared in order for the tag to be inputted.
Yes, although not from one script. The television version relies on what the viewer sees. Without the picture, it creates a spot with many holes. The writer creates the radio version as its own idea while keeping the claim the same.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Our audience left before 40 seconds because it was too slow. The section after the two minute mark is very good. A colder open was requested and we delivered and the drop off on the retention graph finally flattened where it use to be a steady decline.
My novel took four years, and the back cover took three sentences and had me stumped for six weeks. The writer must have read the full manuscript (instead of the synopsis) which I know because the copy references a scene from chapter fourteen.
I described my vision of a happy ending. Now, I have their version in return which is quieter and more sad. They included an explanation, a reasoning behind their choice, and a way for me to have it my way by writing a different (happy ending) version if I prefer. I kept their original.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees