A promotional film is typically overburdened by a myriad of requests from numerous stakeholders. Usually, the first challenge the writer faces is political: securing consensus that limiting the video’s focus to a single argument is the objective, before a word even gets typed.
Then it becomes craft. It takes sixty seconds and a turn somewhere in the middle, and writing that makes it through a legal reading unthinned. Drafters here cite the evidence locating each claim as they write, which makes reviewing this piece less bad.
Superlatives fall flat when spoken over a picture. What is considered leading in an industry often becomes meaningless when vocalized. People pick up on the vagueness, even if they can’t verbalize it. What is often effective when worded verbally is specific: a number, a cited restriction, something your product provides that a competitor would have to almost completely rebuild to provide.
Promo copy written by a computer is unoriginal and relies heavily on superlatives. Once computers wrote enough copy, they began to make claims for which they have no evidence to support. This doesn’t just lack originality, it is risky from a regulatory perspective. It is a time consuming and expensive obligation to remove all superlatives from the copy before it can be aired. TONE: Professional and at the university level, but informal
To gain approval on a film, we ask one person to make one sentence that captures what the film needs to make the audience think. The writer then times themselves reading the sentence, aligns it to the length of the film, and cites support to the claims, which cuts the review time from two weeks to one hour.
One script should produce many assets. When written correctly, you should walk away with the sixty you need for your site, the thirty you need for paid social, and a fifteen that still maintains the claim in addition to a number of supers that can be tossed into the timeline with little to no manipulation by the editor.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical promotional-video script | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Social cutdown (30 sec) | 100 | $10 | $0.10 | $10.10 |
| Brand film (90 sec) | 240 | $24 | $0.24 | $24.24 |
| Launch film (3 min) | 470 | $47 | $0.47 | $47.47 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Anything from 100 words up. Because you pay by the word you are never buying padding to fill a package tier.
Yes — that is exactly what the included revision rounds are for. Read it aloud, mark the lines that fight your mouth, and send it back. Rewriting for delivery is normal on any script and the writer expects it.
Yes, and it is a different type of work. Send the assembly or a shot list and the writer will adjust the writing to align with what’s been captured and indicate where a super can pick up a point that the footage is not able to get across. There will be a bit of a drop in word count, as the picture will do more of the heavy lifting.
Please include your campaign line, some examples of your guidelines, and two of your rough runs that best capture what you have. It is commonplace for a writer to develop a campaign line that matches a voice. Should your campaign line counter what is best for the film, we will let you know before drafting. We will not let you draft after finding out the bad news.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Our audience left before 40 seconds because it was too slow. The section after the two minute mark is very good. A colder open was requested and we delivered and the drop off on the retention graph finally flattened where it use to be a steady decline.
I was dreading this, but the questions for the vows were incredible. They were way better than anything I would have thought of. One of the questions even asked what I had been wrong about, and that became the answer in the middle of the vows.
Two chapters about my mother that I had written as accusations turned into scenes. The writer didn’t cut anything. The writer just stopped explaining what I was supposed to feel and let the dialogue do its job. I have rewritten the rest of the book that way.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees