A media kit is the page no one thinks about until a journalist is on deadline and needs your founding year, your headcount and one sentence about what you do. If it is missing, or three years old, they make their own version of it.
So this is reference writing, not persuasion. Short, checkable, dated and built so that the next year you change only two numbers instead of rewriting the entire page. That structure is the thing most kits get wrong.
Our standard is that each fact in a kit is one that a journalist could check elsewhere, and each number has the date it was true. Kits fail slowly. No one notices that the number of employees is from two years ago until a reporter writes it. Writing them with a review date is the only real fix.
Media kits mostly consist of factual information, and generation is at its worst there. A model will produce a founding year, an employee count, and a customer count, all of which read perfectly, and all of which are untrue. Once published in a kit, those numbers are cited back to you for years.
The writer will develop an inventory of what you have published, because half a kit exists in scattered places and is self contradictory. Conflicting statements are resolved with you before anything is drafted, and then each section is drafted to stand alone so it can be replaced without impacting the rest.
A kit is part of your core infrastructure rather than part of your promotional campaign. It pays for itself when someone writes about you unprompted, which is frequent. It also prevents your team from resorting to hasty variations of the standard text, which is how you end up with three distinct founding years posted around the web.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical media kit | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Fact sheet and boilerplate | 400 | $40 | $0.40 | $40.40 |
| Standard media kit | 1,200 | $120 | $1.20 | $121.20 |
| Full kit with bios and backgrounder | 2,200 | $220 | $2.20 | $222.20 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every draft goes through an editor, then through several AI detectors and a plagiarism check. Anything that does not come back clean is revised or reassigned. You get the reports with the delivery email.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
No, that’s our job. You will receive a structured document with precisely defined sections so that either a designer or your CMS can simply integrate it. Most kits are web pages and PDFs, and when sections are written to be self-contained, the same text serves both.
We recommend a refresh at least once a year, and immediately after anything that alters a headline number. Funding, a name change, or a new chief executive. We write with dated figures, so the review is quick, and returning clients generally reorder only the sections that moved.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Two out of four outlets put your article out exactly like it was in our lead paragraph. Every other lead-in has either ignored or rewritten our releases. What’s notable here is that our lead-in this time was our measurement change, while in the past it was company achievement.
The release covers the number first, and puts the CEO quote in the fourth position. It was picked by two industry magazines. One modified six words. I have been a writer of releases for 15 years, and that has only happened to me on two occasions.
They asked for something that didn’t include passionate or results-driven. I submitted 280 words about my poorly executed bridge inspection contract and the changes I made after the contract. It was an exposure draft. The hiring manager read it out to me during the interview. He said should have quoted the draft as an example of my work. I mentioned in the interview that I learned from this contract that I have to think more in advance and plan for the next steps which I hope he remembered.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees