There are constraints in the format of brochure copy. Each section of a brochure is fixed in size. When a paragraph runs 40 words long, it is not an editing note, it is a design problem and a likely reprint. Hence we write to the grid rather than by the word count.
Printings also age. Text printed on paper will be in someone’s files in 18 months at which point a price, a version number, and any phrase referring to a new item will be false. Printed details can go on the insert.
The order in which your panels open. In a tri-fold, the reading order is controlled by the reader. Most people tend to read the back panel before the inner spread. Thus, the argument relies on reading from left to right. Copy that wins in print survives being read in the incorrect order.
The generated brochure copy fails to consider the fold. It produces even paragraphs of a length no panel actually has, writes nothing at all for the captions, and cheerfully includes a price and a phrase like our newest range in a document that will circulate for two years.
We always ask for a flat plan before describing anything in detail. All sections and images are locked in the design with the flat plan. Each panel then gets a task: “price” panel, “proof” panel, “contact” panel, etc. “Evidence” gets captured near a specific image as opposed to drifting in a paragraph.
A brochure isn’t usually enough to get someone to call you. A brochure keeps you ‘credible’ in the folder until the reason to call arrives. Thus, in this case, the back panel is more important than the cover: as long as your contact details are still correct a year later, maybe a short URL to some permanent resource, and one very specific thing to ask for.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical sales brochure | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short | 500 | $50 | $0.50 | $50.50 |
| Standard | 1,000 | $100 | $1 | $101 |
| In-depth | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
A named human writer with a background in this kind of work. No model drafts, outlines, edits or researches any part of it, and nothing is run through an AI humanizer. Every draft is checked against multiple detectors before it reaches you.
A named human writer with a background in this kind of work. No model drafts, outlines, edits or researches any part of it, and nothing is run through an AI humanizer. Every draft is checked against multiple detectors before it reaches you.
That would be easier, and it’s how we prefer to do it. Including the flat plan with the character or line count for each area has the copy arriving ready to go. That saves your designer the additional task of requesting forty words disappear.
Yes. Captions are read by the section of the population that reads virtually nothing else. Leaving them to be filled in later is a waste of the best text in the brochure that will most likely be read. Cover lines take at least three or four attempts before getting one that works.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
One page was the brief, and one page is what was delivered, not one and a half pages in nine-point type. The cuts were the right cuts. Our methodology section went from four paragraphs to two sentences and lost nothing a prospect needs to see. The invoice was the quoted writing price plus the one percent fee, exactly as promised.
I shared 4 discovery call recordings. The next version of the script had phrasing that our best sales rep says naturally, which means most of the team doesn’t have the normal eye rolls for a new script. That is the whole trick and most writers don’t bother.
Nothing happened for the first day and a half, which made me anxious, since I assumed they would start immediately. Then it came, and slide seven finally explains our wedge in a sentence I have been failing to write for a year. I think some communication during the wait would have helped.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees