A person does not seek out a display advertisement. They appear adjacent to something a person actually wanted, in a size dictated by the area an advertisement can fit in, with an image the system selected. Copy is written to fit that circumstance and does not allow for the copy to be looked at beyond the brief second it is displayed.
Using a responsive display ad only makes it worse because Google mixes up your headlines and descriptions. To avoid this, we write our assets in a set that is meant to stay coherent in any order, and we check the counts against the limits before you upload.
Unlike other apps, Display rarely closes itself, which makes it a good tool for marketing because it relies on the principle of being recognized more than persuasion. One single phrase displayed multiple times creates that recognition. Memorable display ads allow users to recognize your product when they search for it. Generic brand lines cannot achieve that goal since they contain no details.
Fed a product page, a model produces five unique headlines in five outfits. Google, however, considers strong Ad Strength and combines them into two ads that say the same thing. Google Display needs creative assets that actually vary and paraphrase is not variation.
The writer starts small because whatever can fit there is the vocabulary for everything else. Next, five short and distinct headlines as well as one long headline that will not get truncated are written, along with headlines with descriptive text that doesn’t simply repeat the headline.
Every combination is read before we launch. This is the activity teams tend to skip, and it is here that the silly pairings are found. Example: A headline with a promise for a free trial next to a description about annual pricing. We check the copy against the landing page, and flag claims that Google’s policy team has been known to have an issue with, for example, unqualified guarantees.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical display ad | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One ad set | 100 | $10 | $0.10 | $10.10 |
| Test variants | 300 | $30 | $0.30 | $30.30 |
| Full campaign | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
We match the brief to a writer who has already worked in that subject area. If you have worked with an Articled writer before and want them again, name them and we will check their availability first.
Fill in the order form with your brief and email address. No account needed. You get a confirmation by email, then the finished piece as a document within 3 days.
No. We write the words and indicate the placement: headline, subhead, button, legal line. A designer or your responsive assets take it from there. If a line is not going to fit within the space you have outlined, we would prefer to rewrite it than see it shrunk to six-point type.
The sweet spot on a 300 by 250 is three to five words, and a leaderboard is usually even shorter. A shorter length is harder because there’s nowhere to hide a vague idea. That is essentially what you are paying for with small-format work.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I always struggled with creating the right sequence, but these seven emails move from helpful to salesy at a reasonable pace. The note on timing was a generic, boilerplate suggestion. I only bring it up because the rest of the emails were customized.
The first backsounds like press office posts. All of our founder’ posts are personal. That’s really why this account works, and I have to say, the second round was better. I still change a few phrases before I let them go. Still a good deal for the cost.
First drafts, each ninety words. No “I hope this finds you well” openers, please. I liked that the first lines you wrote referenced a specific detail about each client’s business. It meant I actually had to provide a well-researched prospect list to begin the project. Well worth it.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees