A click on LinkedIn can cost as much as $10, even more so in crowded B2B segments. That spend alters the purpose copy must serve. Instead of trying to cash in on the most clicks possible, copy is trying to attract the right clicks, and at the same time, deter the rest.
You also know who is reading because you chose job titles. Instead of addressing the reader by their job title like some writers do, you can address them by their name, because you know who they are. That makes this tool different from most ads because *it* narrows the most important thing: *knowing who is reading it.* That is the biggest advantage the platform gives you, and that is what most of the ads waste.
Something that would interest a director of operations has to have more impact than a simple forward. Directors of operations have forward potential that is much greater than it appears. This usually means that something has to be a little uncomfortable about the work that currently gets done. Generic value propositions tend to be skimmed over by people who read four hundred of them this quarter and can instantly detect a template.
Generating text for LinkedIn patterns itself after the most trite writing, with one-line paragraphs and the infamous lesson that comes after the humble brag. Readers scroll through this quickly. At $11 a click, you are paying for the most overlooked text on the web.
It’s after interviews with sales, support, or founders that you find out how buyers feel about things that positioning documents would have handled. From there we derive two or three angles and introductory text for each angle, with a focus on landing text above the trim line.
Click costs are that high so testing shouldn’t be careless. We deliver multiple variants where we change a single element: the claim, proof, or ask. Each variant is labeled. We recommend a variant based on which variant requires the least effort to test, which is based on how much traffic your budget allows you to purchase.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical LinkedIn ad | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| One ad set | 100 | $10 | $0.10 | $10.10 |
| Test variants | 300 | $30 | $0.30 | $30.30 |
| Full campaign | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes. Send two or three pieces you like the sound of, or your style guide. Matching an established voice is ordinary work for a writer and close to impossible for a model that has never read your back catalogue.
Yes. Tell us the volume and cadence and we keep the same writer on the account so the voice stays consistent. The rate does not change with volume.
Yes. They need a different tone because the copy will be received in an inbox and appear as a message from a person. That means short first lines with the reason for contacting them, and avoid answering questions with fake enthusiasm.
Yes. In many cases, it filters lead quality more effectively than the ad itself. Two well-crafted qualifying questions can eliminate the members of your audience that were merely curious. Please include the form in your brief, and we will count the order of your wording.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Thirty captions. About eight of them are a single sentence and those are the ones that actually performed. Whoever wrote these understands that the photo is actually doing the work. No hashtags were used. Half of their one percent fee goes to planting trees, which our customers actually cared about more than we expected.
Sixty-two words including the signature. Our response rate went from something I would rather not admit to approximately one in nine. I requested three variants, and the shortest of the three won by a landslide.
Twelve posts drafted from an hour of interview notes. Our CEO reads those briefs and says yes without modification, which has never happened with an outside writer. He has a habit of starting sentences with “Look” and that is in there.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees