A case study is a narrative that contains evidence. The evidence is evidentiary numbers that illustrate starting and finishing numbers over a period and quoted names.
People have gotten used to seeing so many of these that they automatically disregard many of them. What’s left after the discounting is usually the specific: the exact difficulties encountered before, failures narrowly avoided, unexpected benefits, and the client’s advice for the future.
A case study must read like an account, not like an advertisement, which is achieved by incorporating the customer’s voice. We’re talking about their words for the problem, their definition of success, their flexibility. By capturing this voice and translating it through the marketing framework, we figure out a way to use their voice to reinforce a case for the argument, rather than relying on evidence.
Generated case studies craft the arc without the evidence. A challenge, a solution, a forty percent improvement with no baseline, no method and no named source. Procurement readers learn to disregard this particular shape. Thus, the page costs you credibility on the one document meant to build it.
Your audience is either verifying that you have done this job in their area before or building an internal case for buying. The first group requires the situation explained at the top of the page. The second group requires numbers and detail of how to implement. The writer has designed the page in a way that both groups of people are able to find what they want without having to read the entire page.
One interview should create more than one page. Interview quotes go on the pricing page, proof blocks go on service pages, sales slides, and partner listing summaries. These modifications are quick and done in the same transcript, so we don’t have to worry about contradicting one another.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical case-study page | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short case study | 600 | $60 | $0.60 | $60.60 |
| Standard case study | 1,100 | $110 | $1.10 | $111.10 |
| In-depth case study | 1,800 | $180 | $1.80 | $181.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
Up to 3 days. The writer has to read around the subject before writing it, so we quote honestly rather than promising an hour. If your deadline is tighter, say so in the brief and we will tell you before you pay whether we can meet it.
Yes, if you give sufficient detail. You can provide direction and method with what changed, the time frame, and the different actions that the team undertook. Percentages without absolutes are acceptable. A story with a number that is redacted beats a page of adjectives.
Longer than the writing. Legal and communications divides will add two to four weeks, so the review path should be agreed upon prior to the interview. We can provide a draft built to maintain a level of durability post-redaction, and the removable elements would need to be designed and built separately.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Most case studies rush their client’s problem to get to the hero part. This one takes the trouble to describe, in great detail, the client’s loss of pallets in the warehouse. It does a good job in describing what we were up against, and by the time you read about what we did you actually give a damn. This inversion was the writer’s idea, not mine.
Writing case studies with customer sign-offs is the most challenging part of my job. This time, I wrote sections in a customer sign-off note. I sent one email instead of four. Case study sections remained approved as is.
Everyone said we should tell our story. The writer asked what a customer needs to believe before buying, and made a 280 word response. Our founder did the mildly offended response for about a day and now uses that in interviews.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees