Most checkout abandonment reasons are informational, and there are solutions for that. The extraneous cost of shipping being buried, a flexible delivery window that is stated, account creation instead of allowing checkout as a guest, and a generous return policy. • • • • • • • • • •
That wouldn’t be fixed through the addition of the word secure in a heading. That would be fixed by answering the questions where the buyer gets to that step.
When a customer reaches the final step to complete the transaction (or in the case, the “checkout”), is where the brand’s personality shines. At this stage, customers are inputting valuable information and need to feel safe during the exchange. A warm and friendly tone throughout the site that suddenly transforms into lengthy legal disclosures during the payment step feels intentional, whether it is or not.
Generated checkout copy provides assurances instead of informative content. It creates secure checkout, shop with confidence, your details are safe, when the buyer wants to know about the delivery date and the return window. It also states payment behavior it cannot see, and so the copy says one thing, and the provider does another.
The author maps doubts to steps: shipping questions belong at the address stage, payment concerns at the card stage, returns at the review stage. Each line answers one of the questions, and anything that answers nothing is cut, because every extra word at checkout is friction the buyer did not ask for.
The wording of the checkout has to correlate with what is upstream. If your product page states next-day delivery and the checkout states three to five days, the sale is probably lost. We check the copy we deliver against what you have listed for shipping, returns, and on your product page(s). We flag the conflicts we find.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical checkout copy | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Checkout copy essentials | 150 | $15 | $0.15 | $15.15 |
| Full checkout flow | 400 | $40 | $0.40 | $40.40 |
| Checkout and order confirmation | 800 | $80 | $0.80 | $80.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Every draft goes through an editor, then through several AI detectors and a plagiarism check. Anything that does not come back clean is revised or reassigned. You get the reports with the delivery email.
What the piece is for, who reads it, roughly how long it should be, and anything it must include or avoid. Links to your existing material help. If you are unsure, send what you have and the writer will come back with questions.
Add one line at the review step. Include full policy. Add a return option in the checkout process. Some buyers check returns immediately before placing an order. Losing meaningful buyers by sending them to a separate page. The line should have the return window and who pays return shipping.
Profits are made on the edges, and edges are where the money is made at volume. No one buys because of a single sentence. But people leave because of missing sentences. Therefore, we work with your data for abandoned carts rather than using a general best practices list.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Body copy was spot on, but hero headline was off. It explained who we are, rather than what we do for the customer. Perfect in the second attempt. Two rounds are included, so it was free, just a day’s wait.
I gave them 400 support emails and said to grab 20 pertinent questions. I got 18 questions in return and an explanation as to why the other two were the same question. That explanation turned out to be really helpful in resolving tickets.
Most case studies rush their client’s problem to get to the hero part. This one takes the trouble to describe, in great detail, the client’s loss of pallets in the warehouse. It does a good job in describing what we were up against, and by the time you read about what we did you actually give a damn. This inversion was the writer’s idea, not mine.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees