Writing against your best interests is what necessarily makes for a good cancellation page, which explains why almost no companies have one. There is a strong desire to add friction. This ultimately results in a support queue that is flooded with people that couldn’t find the cancellation button and a complaints section that is filled with reviewers.
Three things the page must have with no wiggle room: the date access ends, the total of the final invoice, and the data processing agreement. Everything else on the page can be absent.
Copy addressing cancellation is usually written by people who have been asked to slow people down, and most of the time, it shows. A writer who works with a bit more clarity of brief tells the mechanics, and lets the retention offer speak for itself. They do this once, and usually don’t feel the need to repeat it 3 times over the next 3 screens. It’s clear to customers who leave cleanly that this is the more optimum path. They return far more often than customers who have to ‘fight’ them.
Where customers need dates and dollars, generated cancellation copy softens the blow. It callously describes cancellation proration, focuses on the last invoice, which is really an adjustment, and adds a retention discount the brief does not request. Those are the only parts of the page that people bother to read.
We request your billing rules first, as this is where the ambiguity is the most. Things like proration, notice periods, annual plans canceled in month three, and refunds for a partial period are frequently unclear. The writer outlines each case, adds a general instruction page, and places exceptions where it will be useful for the exception case.
Anything sizing small to medium that has to contend with click-to-cancel or other insidious rules like the demands of an app store. Those whose support has to deal with longer cancellation than sales resolution times definitely need to reevaluate their page design. Have the legal team check the final language before publishing.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical cancellation instruction | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Cancellation help page | 400 | $40 | $0.40 | $40.40 |
| Cancel and downgrade flows | 900 | $90 | $0.90 | $90.90 |
| Lifecycle set: pause, cancel, refund | 1,800 | $180 | $1.80 | $181.80 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Yes, by assigning someone who already knows the subject rather than someone who will research it overnight. If we do not have the right specialist available we will tell you rather than take the brief and hope.
Yes. Buttons and labels, confirmation screens, retention steps, and confirmation emails hinge each flow together in a short amount of text. This usually ends up being less than 400 words. Upload screenshots of your current screens and document the character limits on fields that you think might be constraining.
Generally. An offer that includes a clear cancel option beside a working cancel button after one presentation, reflects a reasonable compromise. If that same offer appears three times, it reflects an obstacle. In the first case, we will draft the compromise for you. We will be happy to let you know if your flow crosses the brink into the second case.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Thirty articles with the same structure and with the same voice are difficult to develop for a knowledge base. Screenshot placeholders were described with prose instead of with tags. Unfortunately, our designer had to try to find them with some difficulty. This is a small thing, but I plan to put it in the brief next time.
Twenty-two articles on our top ticket drivers. The writer requested redacted transcripts, and then described the problems in the way customers used the language – thermostat will not hold temperature, instead of thermostat calibration. Help center search finally started working.
Eleven articles covering our top ticket drivers. They requested the original ticket text first, not the internal descriptions, and the difference is significant. The articles use the terms customers input into the search box. There’s been a downward shift of about a fifth in the volume of contacts on those topics.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees