Programmatic pages are built from data, and that is fine. The issue is the prose that wraps around the data, because that part is multiplied for every row you have, and whatever weakness is in the prose is multiplied too.
We write the copy layer: the intro, the framing, and the explanatory blocks. Your data produces the variation, and it is our job to make sure the writing does not compete with it.
At scale, the only thing separating a page set that is useful from a page set that reads as spam is whether each page tells the visitor something they cannot get from the table. This means the page copy has to point at the data, and it has to be written by someone who is familiar with your actual rows.
Running a model over every row is the easy solution and the primary reason programmatic sets get demoted. Modules generated by services build the same three sentence shapes thousands of times over many URLs. For this reason, a set will look machine made even when each individual page looks fine.
We request a spreadsheet export and select a range of rows, including the awkward ones with missing fields. The writer drafts a module against those, and then we analyze how the set reads when the extreme values are filled in. If modules fail to differentiate themselves from one another, they are revised before you deploy them.
The aim of a programmatic page is narrow and specific, and that is its advantage. The structure should allow data to be presented quickly, then use prose to explain what the numbers mean and what to do next. These pages fail at holding attention because of the long narratives placed above the table.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical programmatic-page copy | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short | 500 | $50 | $0.50 | $50.50 |
| Standard | 1,000 | $100 | $1 | $101 |
| In-depth | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
The template modules will be sufficient in all but the most exceptional of cases (and if you want specific high-value pages written individually). Most clients have us write a copy layer for the entire template and build fifty bespoke modules (the fifty which, in their client’s opinion, drive the majority of the business). We can help you identify those fifty.
Variation needs to come from the data, not from synonyms. We build modules that reference specific fields, and we flag rows that are too sparse to merit a page. If a subset of your data is not sufficient to warrant unique copy, the best course of action is to noindex those pages.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The comparison page spells out where the alternative wins on price. The CEO wanted that line gone. I maintained it stays because a comparison that only flatters us is one nobody believes. The author had made the same argument in the delivery notes before I did.
I assigned a primary and four secondary keywords. They are where they should be, and don’t look out of place. I also looked for conclusion statements and there was no repetition which is normally the first thing I look for.
Six area pages, all decent. Each one gave information that was relevant to the area, not the town name which was mentioned twice. My only complaint was that I asked if eight was possible in the same time frame, and I received no answer until I inquired for the second time. The invoice was the same as the quote with the one percent, and it was itemized.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees