Category copy has a design problem before it has a writing problem. Anything long at the top pushes the products further down, out of sight. Anything at the bottom is read by almost nobody. So the words have to be worth their placement.
The version that works has a short intro, is actually helpful, and was made by someone who actually looked at the content of the grid.
Category pages are usually searched more often for shopping than any specific product page. This makes category pages highly competitive against thousands of other sites that are also selling the same products. What makes your category pages unique is copy that helps a customer narrow their choices, and only someone familiar with the range of products can write this kind of advice.
Your grid has never been seen by a model writing about a category. Consequently, the abstract advice results from the model addressing a void in the category it has no knowledge of. Your potential customers will notice advice ignoring a variable encompassing the whole spectrum of your supply.
The research studies the terms and semantic language used by shoppers as they describe subcategories within a main category. Given your internal naming, it is safe to say these semantic descriptions attributed to shoppers will most likely differ. The researcher provides the description of each product. They identify the product’s uniqueness and draft advice that a store associate might provide instead of selling information in the format of an encyclopedia article.
This section is for value as decision support. Identity the two or three variables that you think are the most important for this category and describe what type of buyer prefers which type of variable. Answer the question that takes people away from this category and back to the search. The rest of your information should be part of different product pages or a buying guide. Putting everything in this category sells less.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical category SEO copy | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short | 500 | $50 | $0.50 | $50.50 |
| Standard | 1,000 | $100 | $1 | $101 |
| In-depth | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
A section above the grid and a longer section below. This is how we keep the page interesting and keep products on display. We send each section separately so your developer can add the sections to the page without having to cut text to make it fit.
Generally, only filter pages with real search demand need to be indexed. Writing separate copies for each combination of filters creates a cluster of thin pages which competes against each other. List the filters that you think have real search demand, and we’ll write those.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I got a rough draft for the pillar page that included suggested anchor text for all eight supporting articles that I mentioned briefly when I gave them the brief. I did not include that in the brief. That saved me two days of work.
Ordered eleven town pages and expected the same content with only the town name changed. Each one mentions something different from the ferry timetable, to the Tuesday market. I read all eleven, and was looking for any similarity between them. They are all completely unique pages.
The first draft was a bit more formal than our usual blog posts, but after sending three links to older posts they landed the revision. The second version was genuinely good, and the section on internal linking was better than what I would have written. Just budget for that first round.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees