Contributing to roughly 90% of digital PR failures, ideas are easy to reject at the journalist pitch stage. Journalists can detect a generic pitch. They can see the company wants a story published about them, but have no story for the journalist to tell.
So the work starts with finding the thing that is genuinely reportable, and being honest when there isn’t one yet.
One benefit of coverage over outreach is the potential for links that earn value for years to come. A journalist has a story that needs to be told, but they also have an editor that makes final calls on that story. Anything that doesn’t relate to that story will be irrelevant context to the journalist including your product.
A number generated by a tool can be assigned to your model. Including a persuasive statistic is as simple as adding a “source,” and a reporter would be obligated to verify the figure prior to publishing. Getting caught using fabricated figures terminates your relations with that desk and, as the saying goes, “shoots across the newsroom like a bullet.”
We analyze what has recently been covered in your space and where there may be a gap. We determine if your data, expertise or customer base can be used to fill that gap. The writer then builds the release or story around that and writes the quotes with you instead of for you. The writer also checks every figure against its source.
Our coverage-driven links stay natural as long as the context remains real. When developing the claim, we word-it in a way that can withstand a fact check. We also ensure the brand mention is justified and get the link to a working draft that a journalist can use to supplement their research. Overstating a finding usually results in a correction, and corrections aren’t worth the coverage we received.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical digital PR content | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short | 500 | $50 | $0.50 | $50.50 |
| Standard | 1,000 | $100 | $1 | $101 |
| In-depth | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
No. We write the story, the quotes and the pitch email; your PR team or agency sends them. Writers will answer factual questions about how the piece was put together if a journalist comes back with them.
We will mention this in the methodology note and say it to you before writing. A modestly stated finding is more likely to be reported fairly, because the reporter can defend the finding to their editor without needing to do any additional work.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
Ordered eleven town pages and expected the same content with only the town name changed. Each one mentions something different from the ferry timetable, to the Tuesday market. I read all eleven, and was looking for any similarity between them. They are all completely unique pages.
I got a rough draft for the pillar page that included suggested anchor text for all eight supporting articles that I mentioned briefly when I gave them the brief. I did not include that in the brief. That saved me two days of work.
Ten out of eleven pages seem to give actual descriptions of the neighborhood based on a nearby transit stop or a local market. The eleventh reads as a filler, and I imagine they made it up because they ran out stuff to say about a place with little to none. It’s an honest problem. I would still order again.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees