The writing that matters on TikTok isn’t in the captions. Most important is the text that appears in the first frame burned into the video and the first sentence that is said out loud. All of this happens prior to the viewer making the decision to keep watching.
The caption fills in the gaps of the video. Earlier, people would have to explain themselves. The caption has the search terms now that people can search up the video. They also give the context the video leaves out to save time from putting in wordy explanations.
TikTok copy should emulate the speaker, rather than sound like an advertisement. TikTok’s users have a highly developed ability to pick out that disconnect. In fact, they watch hundreds of videos in a single day. By comparison, most of the rest of the world watches single digit amounts. Immediately they can tell when the voice on screen doesn’t match the words below.
Generated captions reinforce the same points shown in the video and end with the same four tags each time. The primary concern is the hook. Without watching the video, a model writes a line that describes a video you did not make. The first two seconds explain the rest.
Upload the videos, drafted edits, or unedited footage and the writer will take care of the rest. They will write first-frame text over what is shown on the screen at that moment, they will write the caption and choose the search phrase. The writer will also take care of providing the hooks as they come in sets of five to six. Hence, the writer has something to choose from.
Creative formatting helps TikTok accounts get noticed more than repetition of phrases does. Each account develops a signature way of opening and closing their posts or making a given point. Consistency with formatting is how followers will begin to recognize some of your videos as yours, and follow you as a result.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical TikTok caption | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Ten captions | 250 | $25 | $0.25 | $25.25 |
| Twenty-five captions | 600 | $60 | $0.60 | $60.60 |
| Sixty captions, one month | 1,400 | $140 | $1.40 | $141.40 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes, and it’s a common way of working: the hook becomes the brief for the shoot. It’s much more risky than writing to finished footage, because the line must still make sense of the video, so be prepared for more rewrites.
Want to hear the talking text? Use the brief to let us know. Then, to go with the text on the screen (which was created to be spoken, rather than read), you will get the option to have the opening lines spoken by your video team. Scripts are part of the word total, so talking videos cost more than captions.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The first set was warmer and used a lot of exclamation marks, more like our tone. I sent a few examples of our tone and the revisions matched, which should have been included in the brief. Well done for turning it around in two included rounds.
The first backsounds like press office posts. All of our founder’ posts are personal. That’s really why this account works, and I have to say, the second round was better. I still change a few phrases before I let them go. Still a good deal for the cost.
Each thread opens with the actual claim and spends the rest earning it — no “here is what nobody tells you” anywhere. Nine threads, eight usable exactly as written, one I rewrote because I had changed my mind during the process.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees