A cluster manifests itself as an architectural issue rather than a writing issue. When the subtopic boundaries are poorly defined, various pages will contain writing that competes for the same query, which is a worse scenario than having a single page.
Although planning takes a day, it saves the whole project. We do it before estimating the writing.
Clusters are successful because a search engine interprets internal links as relationships among pages, while standalone pages are disconnected. A pillar page and its tightly linked supporting pages provide extensive coverage of a subject, something a singular page cannot do. This coverage is only valid if the pages are distinct, and that is the purpose of scoping.
When you query a model for cluster subtopics, it gives you multiple variations of the same idea that overlap and are not unique. This is because it groups by phrasing instead of intent. If you publish those, you are intentionally publishing several of your own pages that split the signal for one query, which is cannibalization built on purpose.
We assess the subject, group queries based on the answers they want rather than how they phrase them, and assign one page per group. Where two groups would produce the same page we merge them. Then we sequence the writing so the pillar and its earliest supporting pieces can be published and linked on the first day.
Clusters get out of hand when linking becomes a rote exercise. It is a scheme rather than a structure when every supporting piece points back with identical anchor text. We vary anchors because writers do so by instinct, place links where a sentence calls for one, and leave a piece unlinked if nothing calls for a link.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical topic cluster | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short | 500 | $50 | $0.50 | $50.50 |
| Standard | 1,000 | $100 | $1 | $101 |
| In-depth | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Ask on the contact page and a person will answer, usually the same working day. For a live order, reply to your confirmation email and it reaches whoever is handling it.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Certainly. The map is a stand-alone deliverable. Some clients take it in-house or extend the writing over months. It is billed as writing at the standard rate because the planning phase is the research step, and the map remains useful regardless of who executes it.
We incorporate them in the map and next to each post indicate whether to keep, merge, rewrite, or retire it. Merging two rival posts into a single page often yields a faster result than creating a new page to house them.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
The cluster map was very helpful and helped us rethink that section of the site. Of the six supporting articles, we would rate five of them as strong articles, and the one article seems to have run out of research. That one has been resent, and we noticed an improvement the second time that article was submitted.
I explained ninety legal terms without the trick of using the word being defined in the definition. Each of these terms has an example sentence to show how you can find the term being defined in a case. Our paralegals send this link to the clients instead of describing it over the phone.
Six area pages, all decent. Each one gave information that was relevant to the area, not the town name which was mentioned twice. My only complaint was that I asked if eight was possible in the same time frame, and I received no answer until I inquired for the second time. The invoice was the same as the quote with the one percent, and it was itemized.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Originality.aiAI detection + plagiarism
GPTZeroAI detection
TurnitinAI detection + similarity
CopyleaksAI detection + plagiarism
Winston AIAI detection
ZeroGPTAI detection
SaplingAI detection
Content at ScaleAI detection
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees