No spin on a bad quarter
I wanted to say we have a bad quarter without causing a huge panic. The draft says the number, the two reasons, and what will be done to improve next quarter. Our biggest investor said only: good.
Investors read updates for the overall trend, regardless of the given month. Thus, format is crucial here over the actual prose. The same metrics should be listed in the same order and defined the same way so that the difference between numbers can be observed without having to work through the math.
The other half of the job is the ask. A newsletter is a notification list without an ask. Introductions and hires that you need will never happen if you do not name them.
Understand that the writer will use the metrics you defined last time to critique your work. Expect the writer to ask about the movement in a specific metric that was unexpected. Expect a specific request each month. Understand that more complicated months will be explained directly, because the alternative is an investor hearing about it theorizing about it second hand from another source.
A model has to work around the negative number. It finds a good way to explain that number and moves on, a fact an investor who has read your updates a total of six times recognizes. That investor noticed when you lost that credibility. Recapturing that will cost way more than you lost in that one bad terrible month.
The writer uses your dashboard exports, along with a brief phone call, and then drafts against the last update, ensuring that no definitions change without being communicated. For a metric that has been redefined, the update states the metric, rather than hiding the update in a footnote, because to an investor, a redefinition that is not announced is a red flag.
Updates will come back editable within the document or as plain text for copying and pasting directly into emails, since most investors read updates on the go. Updates will be sent within three days of the call for briefing. Monthly clients have been allocated confirmed time slots, so updates will be sent on a regular basis for each month of the year.
One rate, whatever the format: $10 per 100 words. You are paying for the writer’s time and judgement, so the price scales with the words rather than with a package tier.
| Typical investor update | Words | Writing | Fee (1%) | You pay |
|---|---|---|---|---|
| Short | 500 | $50 | $0.50 | $50.50 |
| Standard | 1,000 | $100 | $1 | $101 |
| In-depth | 2,000 | $200 | $2 | $202 |
The writer receives 100% of the writing price. Our 1% fee is added on top of it, and 0.5% is donated to tree planting. Full pricing breakdown.
Yes — 2 rounds are included, for 14 days after delivery, handled by the writer who wrote the piece rather than by someone new to the brief.
Yes, by assigning someone who already knows the subject rather than someone who will research it overnight. If we do not have the right specialist available we will tell you rather than take the brief and hope.
For describing a startup, the right amount of detail is tricky to nail. Too little is not enough. Too much can feel overwhelming. Headline metrics, and current constraints, at the very least, should always be included. Cash position and runway also should be included. The writer will inform you if other details need to be added. An omission that is obvious enough may even prompt a phone call.
Yes, 15 minutes longer on a call. We’ll bring the numbers, and you’ll bring the rationale. That’s the part investors read. Without that call, we’d have an update with a table and sentences.
Completely. Copyright transfers to you on delivery, with no attribution requirement and no licence back to us. Nothing written for you is resold, repurposed or republished.
Reviews from completed, paid orders in this category.
I wanted to say we have a bad quarter without causing a huge panic. The draft says the number, the two reasons, and what will be done to improve next quarter. Our biggest investor said only: good.
Our old procedures were written by people who understood the process. These are not. They name each button on each step. Two of our newer drivers used them without even asking me questions, which has never happened before.
Rewritten policy that is ninety pages long and uses plain English. Nothing important was lost in the process of softening legal language. Our employment solicitor changed only four words. This brings me satisfaction because it seems that the staff actually read the policy unlike before. I had lost hope on that.
We do not ask you to take the no-AI promise on trust. Each draft is run through these platforms and the reports are attached to your delivery email.
Send the brief, get a human draft back within 3 days. No account, no subscription, no AI.
$10 per 100 words · all of it to the writer · 0.5% to trees